NEW YORK, NY--(Marketwired - Jan 6, 2015) - Prime Focus Technologies (PFT), the creator of CLEAR, a Hybrid Cloud enabled Media ERP Suite and the company behind some of the biggest studios and broadcasters, continues its North American growth with the addition of Rick Crosta as Vice President of Sales. Rick will be responsible for the company's growth in the Eastern region. Based out of PFT's New York City office, Mr. Crosta will oversee all sales activities, sales personnel and customer relations for the Eastern region.

"We are stoked to have Rick join us," said Patrick Macdonald-King, President, PFT North America. "Rick's applicable technology experience at Adobe and client relationships mirror PFT's goals and ambitions. We are confident Rick will further contribute to PFT's incredible growth story."

Rick will continue to nurture and build upon PFT's current clientele which already includes Bloomberg, Disney, 21st Century Fox-owned STAR TV, Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Relativity Media, Legendary Pictures, Starz Media, Lionsgate, A&E TV Network, Crown Media Family Networks, FX Networks and more.

Rick previously worked at Microsoft Corporation & Adobe Systems Inc. where his clients included 21st Century Fox, Viacom, Time Warner, Heart, CBS and A&E.

CLEAR™, PFT's award-winning Hybrid Cloud-enabled Media ERP Suite and cloud media services, helps broadcasters, studios, brands, sports and digital businesses drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities. In April 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies®. 

Prime Focus is listed on the NSE and BSE in India.

For more information about PFT, visit

Contact Information:

Press Contact:
T Shobhana
Head, Marketing & Communications
Prime Focus Technologies

Melissa England
Finn Partners for Prime Focus