AUBURN HILLS, MI--(Marketwired - Jan 7, 2015) - PC Treasures, LLC (PC Treasures), based in Auburn Hills, Michigan, announced today that O2 Investment Partners, along with PC Treasure's management team and existing owners, has made a significant investment in the business. Terms of the deal were not disclosed. The deal marks O2's fifth transaction in the past twelve months.

Founded in 1998 by Brian Austin and Les Thomas, PC Treasures is an award-winning, industry-leading provider of bundled software, applications, technical support, and digital entertainment to the TV retail industry. In addition, the company, through its Digital Treasures brand, provides computer, tablet and smartphone accessories, power products, wireless audio products and other consumer electronic accessories to the TV retail, big box, white box and online retailers.

Brian Austin, co-founder and President of PC Treasures commented, "We wanted to find a partner that shared our strategic vision for our business. With O2, we now have the capital and resources to take advantage of the significant growth we see in our existing markets and adjacent niche segments. We've had a strong past and we're looking forward to an even stronger future."

Luke Plumpton, Vice President of O2 Investment Partners, added, "We are excited about our investment in PC Treasures and are looking forward to partnering with Brian, Les and the rest of the management team to achieve our collective vision. Brian and Les have done a great job positioning the business for success, and with our resources and expertise in growing businesses we're very excited about our future together." Plumpton added, "We would also like to thank our financial partners, Comerica Bank and Northcreek Mezzanine for their confidence in and participation with us in this investment."

About O2 Investment Partners:
O2 Investment Partners is a Midwestern based private equity firm that seeks to acquire a majority interest in small and middle market manufacturing, niche distribution, and select service and technology businesses. The firm invests in businesses with earnings growth potential and a clear path to the creation of shareholder value.

O2 invests equity on behalf of its principals as well as a core network of other limited partners and strategic investors. The firm invests with a view toward partnering with management to build and grow the business and take it to its next stage of development. This requires not only a clear vision and strategic plan to create shareholder value, but a close partnership and alignment of interest with management.

About PC Treasures:
As pioneers of the concept of OEM software bundling and a recognized leader in OEM software and multimedia distribution, PC Treasures has forged solid, long-standing relationships with top-tier software publishers, providing unique access to the best software brands and licenses in the world through niche retail channels. The company also provides a wide range of popular consumer electronics accessories under the Digital Treasures brand name. PC Treasures was founded in 1998 by Brian Austin and Les Thomas and is headquartered in Auburn Hills, Michigan.

Additional information is available at and

Contact Information:

Ron Hingst
PR Services, Inc.


Luke Plumpton
O2 Investment Partners