RESEARCH TRIANGLE PARK, NC--(Marketwired - January 07, 2015) - Although transitioning from a pen-and-paper strategy to an electronic patient-reported outcome (ePRO) approach requires a costly initial investment, the benefits of investing in ePRO technology yield long-term results, according to pharmaceutical business intelligence provider Cutting Edge Information. 

As clinical teams and study participants adopt tablets and other mobile devices, data can be entered more uniformly, and secondary data entry into a central database is unnecessary. Patients using ePRO instruments are not allowed to skip questions or answer in a different format, and clinicians collecting and recording data do not risk errors in entry.

"Employing ePRO technology streamlines data entry and reduces the risk of error associated with manual practices," said Jason Richardson, President and CEO at Cutting Edge Information. "These improved practices lead to better data, shorter study timelines and a greater probability of approval." 

According to Looking Ahead to 2015: The Life Science Executive Guide from Cutting Edge Information, new ePRO data collection devices also have settings to remind users to complete responses, thus improving patient adherence and increasing data points. These modalities help trial teams collect stronger, more complete data. With this information at hand, outcomes liaisons ultimately present a better value story to regulatory and reimbursement agencies.

Looking Ahead to 2015, available free at also provides key learnings from 2014 and forward-looking practices suggested by industry executives, which include:

  • Leverage health outcomes, patient-reported outcomes and real-world data to drive a broad range of prospective data strategies.
  • Educate internal groups about regulatory requirements and strategy to boost regulatory teams' impact.
  • Implement customer-centric strategies to address physician needs and overcome access challenges.

To learn more about Cutting Edge Information's research, please visit

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Rachel Shockley
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