TCL Unveils China's First Quantum Dot TV With ShineOn's Unique Backlight Solution at CES 2015

LAS VEGAS, NV--(Marketwired - Jan 8, 2015) - TCL, China's largest LCD TV maker and the world's third best-selling television brand, and ShineOn, a leading global LED lighting and backlight solution provider showcased China's first-ever quantum dot TV -- the TCL 55" 4K Ultra HD Quantum Dot TV featuring ShineOn's unique backlight solution, during CES 2015, January 6-9, in Las Vegas. TCL's 55" 4K UHD Quantum Dot TV was launched in the Chinese market in December to a great reception and will see further overseas market rollout in 2015.

A leading innovation in the industry, quantum dot technology offers improved picture quality at a fraction of the price of organic light-emitting diodes (OLED). TCL's awe-inspiring 55" 4K UHD Quantum Dot TV delivers 110% NTSC (or full-gamut color) with image performance superior to OLED.

"As China's first quantum dot TV, we are excited to lead the industry in technology and market adoption. Our new 55" Quantum Dot TV is proof of our commitment to innovation," said E. Hao, CEO of TCL Multimedia. "We value strategic partners like ShineOn, who can keep working with us on cutting edge technologies to lead the industry and serve global markets."

"We're honored to partner with TCL, the global TV leader, to reshape the LCD TV industry in color experience," said Frank Fan, President of ShineOn. "We share the vision with TCL that high color performance is essential to people's viewing experience, and Quantum Dot TV will upgrade the TV entertainment industry. ShineOn will continue to support the globally leading display customers, such as TCL, on this vision, with our unique, robust and easily adopted backlight technologies."

The TCL 55" 4K Ultra HD Quantum Dot TV is on display at the TCL booth #9829 at CES 2015 in Las Vegas.

About TCL Multimedia
Headquartered in China, TCL Multimedia Technology Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry. TCL Multimedia is engaged in the research and development, manufacturing and distribution of consumer electronic products. Its ultimate holding company is TCL Corporation. According to the latest DisplaySearch report, the Group ranked No.3 in the global LCD TV market share with a 6.8% market share in 2013. The Group remained its No.1 position in the PRC LCD TV market with a market share of 18.1%.

About ShineOn Holding, Inc.

ShineOn is a global LED lighting solution provider. As a high tech company with both US and China backgrounds, ShineOn focuses on development and production of high brightness and ultra-high brightness LED devices, and is dedicated to providing energy saving and environmentally friendly LED solutions and products for various applications, including general illumination and LCD backlighting. ShineOn won the 2014 Deloitte China High Tech Growth Top 50 award, 2013 Red Herring Global 100 Award, and was recognized as a 2011 Global Cleantech 100 company. http://www.shineon.cn/