MONTREAL, QUEBEC--(Marketwired - Jan. 9, 2015) -

Editors Note: There is a photo associated with this press release

With frigid temperatures settling in, Montreal's homeless population is increasingly at risk of suffering from cold-related injuries, or death in some cases. Welcome Hall Mission's Operation Socks & Undies was launched on January 5th as an initiative to help collect socks and underwear for the city's most vulnerable.

The first step in rebuilding a life is to rebuild self-respect and dignity. For people living on the streets of our city, good clothing, footwear and clean underwear are critical. Underwear is an item that many of us take for granted and tends to be one of the first luxuries given up on the way to the street. Similarly, wearing clean, dry socks comes as second nature to many people, but can you imagine walking miles every day without them? Soaked feet, constant standing, skin infections, frostbite and diseases like diabetes take their toll on the feet of homeless people.

Socks and undies may seem insignificant, but the act of helping someone in need is not. You can make a difference in the lives of Montreal's homeless by showing them that even the little day-to-day details of their lives are important.

WHAT: Operation Socks & Undies
WHEN: January 5th to February 15th
Monday to Friday: 7 am to 3 pm
DROP OFF LOCATION: 4755E Acorn Street, Montreal, QC H4C 3L6

No time to buy socks and undies? Financial donations can be made towards the purchase of socks and undies by donating online at:

Take a photo

Give us your best shot! Take a photo for a chance to win!

  1. Hold a socks and undies drive
  2. Take a 'selfie' or group selfie wearing socks
  3. Tag it using the hashtag: #OperationSocksUndies
  4. Upload it to our Facebook page through the 'Photo Contest' tab to be eligible to win a prize!

For information about Operation Socks & Undies, please visit:

Welcome Hall Mission helps Montreal's most disadvantaged through its multiple services which provide constant, effective assistance to tens of thousands of men, women, children and teenagers. Across all programs, the common denominator is its commitment to supporting and giving hope to the most disadvantaged through concrete actions and effective solutions to build a better life and reintegrate into society.



Twitter:, #OperationSocksUndies


To view the photo associated with this press release, please visit the following link:

Contact Information:

Kathryn Stephens
Senior Manager of Development and Public Relations
Phone: 514-523-5288 ext. 303
Cell: 514-220-6071