WALTHAM, MA--(Marketwired - Jan 12, 2015) -  Profitect, Inc., the leading prescriptive analytics provider for the retail industry, announced the release of its Marketing module at NRF Big Show 2015 (booth# 4263), enabling marketing analysts to gain visibility to customer loyalty behavior and promotional effectiveness.

The Profitect Marketing module uses customer, sales, demographics, and promotional activity data. Retailers can identify opportunities resulting from changes in customer behavior, competitive intrusion, promotional participation, coupon redemption and more. Retailers will realize improved market basket, targeting, segmentation, retention, cross-sell/up-sell, and response models. 

Research shows that Profitect measurably improves loyalty program participation, drives traffic, increases ticket size, and delivers more same store sales. 

"Our customers will gain a whole new level of visibility with actionable insight into their business with our Marketing module," said Guy Yehiav, CEO, Profitect. "Every retailer is trying to gain a better understanding of their customers and promotional events in an omni-channel environment. The challenge has been that the volume of loyalty data is overwhelming. As a result, marketing teams rely heavily on reports that summarize activity to make decisions. Our new marketing module will create guided and actionable marketing insights that deliver better results."

About Profitect
Profitect leverages existing big data investments to identify, resolve, and measure opportunities for improvement by delivering actionable prescriptive analytics to the right person, at the right time.

Contact Information:

1601 Trapelo Road, Suite 286
Waltham, MA 02451
Tel: 781-290-0009
Fax 781-290-0076