TUCSON, AZ--(Marketwired - Jan 13, 2015) - Sierra Tucson, an international leader in the treatment of complex, co-occurring behavioral health disorders, will support Arizona State University's (ASU) statewide initiative to grow awareness of the harms and tribulations of heroin and opioid use. On Tuesday, January 13th, every broadcast TV station and most radio outlets across Arizona will simultaneously air a 30-minute commercial-free investigative report that was created by ASU student journalists showing the harmful results of heroin and opioid use. Sierra Tucson is supporting the statewide collaboration with two Sierra Tucson representatives who will be part of the 100-phone call center for viewers seeking counseling or more information on addiction. The call center, hosted by the Arizona Broadcasters Association, will be open during and after the telecast.

The report is titled "Hooked: Tracking Heroin's Hold on Arizona," and will air on all 32 TV stations in Phoenix, Tucson and Yuma and most of the state's radio stations. The segment will air at 6:30p.m. MST on most stations. There will be a Spanish-speaking version airing at 5:00p.m. MST on Telemundo and Univision.

As a specialized treatment facility for those currently dealing with and recovering from drug abuse, Sierra Tucson's staff is well equipped to assist those in need of personalized help and support. The facility is located in Tucson, Arizona and serves as a local resource to Arizonians listening to the broadcast who are seeking help.

For additional information, visit http://hookedaz.cronkitenewsonline.com.

About Sierra Tucson
Sierra Tucson is a world-class psychiatric hospital and residential treatment center specializing in the treatment of depression, anxiety, substance use disorder, trauma recovery, eating recovery and complex pain. We employ a wide range of modalities spanning neuromodulation, pharmacology, individual and group psychotherapy, family therapy, equine therapy, and a number of integrative treatments. We are committed to providing our patients compassionate care and clinical excellence. Every patient and family member receives the Connections Program. It is one of the many things that make Sierra Tucson the world leader in the treatment of behavioral health illnesses. The program adds an additional twelve months of individualized support to the residential experience, helping patients continue to maintain a healthy lifestyle following inpatient and residential treatment. The program provides long-term recovery support for both the patient and the patient's family, allowing them both to continue to heal. It is successful because it empowers the patient to remain engaged in the recovery process. Since 1983, Sierra Tucson's renowned programs have effected positive change in the lives of more than 30,000 patients and 73,000 family members. Sierra Tucson is a member of CRC Health Group, the most comprehensive network of specialized behavioral health programs in the nation. For more information, please visit www.sierratucson.com or call (800) 842-4487.

Contact Information:

Media Contact:
Jamie Andersen
LFPR (for Sierra Tucson)
949-502-6200 ext. 210