BEAVERTON, OR--(Marketwired - Jan 14, 2015) - MedifVU, a leading consulting firm to the biotechnology and pharmaceutical industry, and ProKarma, a global IT solutions company, today unveiled a new mobile application, i-PharmAssist™ OTC. This simple, consumer-friendly app provides a list of appropriate over-the-counter (OTC) medications based on the user's medical history, symptoms and preferences.

With an intuitive and engaging user interface, i-PharmAssist™ OTC gives users a highly personalized rating system for choosing the right over-the-counter medication for their cough, cold and flu symptoms. This ease of use for the consumer, combined with i-PharmAssist™ OTC's ability to be seamlessly integrated into other medical IT systems, provides a simple yet compelling tool to help consumers make the right decisions for their healthcare needs.

"Consumers are faced with a number of choices for OTC medication to treat symptoms like sore throat, fever and cough. The i-PharmAssist™ OTC app is a latest innovation driving the consumer health movement to bring better control and information to users when it comes to treating their health," said Eileen Morrissey, CEO and Founder of MedifVU. "ProKarma was able to dive deep into complex pieces of the backend to build a very robust database and deliver intricate data via a user-friendly interface."

To meet the demands of MedifVU for an app that could be integrated into other systems, ProKarma leveraged its expertise in the healthcare industry and in mobile strategy, solution architecture, user experience, user interface (UI) design, development and testing. ProKarma's data architects and systems design team developed a customized application architecture to optimize MedifVu's proprietary algorithms and to accommodate a wide variety of OTC products and complex symptoms experienced by patients. The result is an intuitive, easy-to-use application that delivers results instantaneously.

"We were excited for the opportunity to partner with MedifVU and help empower consumers to better manage their health," said Vijay Ijju, CTO, ProKarma. "The i-PharmAssist™ OTC app is a step toward the future of mobile healthcare, in which consumers can access accurate information when they need it the most."

About MedifVU

Based in New Jersey, MedifVU is a specialized advanced healthcare analytics company. Using patent pending algorithms the company has designed mobile apps to assist consumers and medical professionals decide on treatment options using personalized healthcare intelligence.For more information, visit

About ProKarma

ProKarma delivers integrated technology and business process outsourcing solutions for over 150 global leaders in a wide range of industries and markets. ProKarma is co-headquartered in Portland, Oregon, and Omaha, Nebraska, with sales and delivery centers in the United States, India, Argentina and Peru. ProKarma was selected as a Global Services 100 Provider and ranked as the fastest-growing IT services company in America by Inc. 500. For more information, visit

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