SCOTTSDALE, AZ--(Marketwired - January 13, 2015) - TrueShip ( has released a new infographic detailing shopping cart abandonment statistics using information that has been culled from various ecommerce reports from the previous two years.

Ecommerce retailers have the lowest conversion rate of any store. The average online store only realizes a meager 2.1 conversion rate. The most recent statistics show that the average shopping cart abandonment rate is over 65%.

In order to decrease shopping cart abandonment rates, e-retailers must examine the setup of their online store and evaluate it to determine what factors might be contributing.

According to TrueShip's most recent report, some of the most common reasons why shoppers don't convert at online stores include:

  • The cost of shipping being too high.
  • Shipping prices not being stated upfront during the checkout.
  • No guest checkout being offered.
  • Slow shipping speeds and no expedited shipping option.
  • Too complex a checkout process.
  • Inconvenient returns policy.

TrueShip makes ecommerce shipping software (ReadyShipper), multicarrier compatible shipping labels (ReadyLabels) and returns management solutions (ReadyReturns) for e-retailers to help them save time and money with their fulfillment process.

ReadyShipper multicarrier (FedEx, UPS, USPS) shipping software is designed to quickly integrate into the most popular shopping carts and online marketplaces. It takes the hassle out of importing, sorting, editing and processing orders, enabling users to quickly compare carrier rates and generate digital postage and shipping labels.

TrueShip helps e-retailers increase conversions because it enables them to decrease the cost of shipping by connecting them to special discounts on shipping, savings they can then pass onto the customer.

ReadyShipper also makes it possible for e-retailers to offer a variety of expedited shipping options for customers, while making it fast and efficient to process orders and update customers with ship status and tracking number.

TrueShip's ReadyReturns is a customer-facing online product returns solution that lets the consumer self-process returns from the e-retailer's website. It enables e-retailers to easily integrate a hassle-free returns policy at their online store that serves to encourage stronger conversion rates.

"As a leading ecommerce shipping solution, our goal is to help our subscriber base realize even greater successes with their online store by helping them understand what key metrics are contributing to shopping cart abandonment," explained Michael Lazar, Director of Online Marketing. "Each week we release highly detailed blogs that cover an assortment of relative topics in efforts to empower our users to succeed with their e-retailing ventures."

The infographic can be viewed at the official TrueShip blog by visiting:

About TrueShip

TrueShip is the original architect of multi-carrier (FedEx, UPS and USPS) ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

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