LEAWOOD, Kan., Jan. 21, 2015 (GLOBE NEWSWIRE) -- via PRWEB - iModules Software released engagement metrics today, revealing a 24% increase in financial transactions during 2014 for many of the top education fundraisers in the United States. iModules clients, who represent nearly 70% of the top 100 fundraisers in higher education, used iModules technology to process more than $345 million in financial transactions in 2014. These transactions included donations, event registrations, membership dues, and other commerce revenue. Clients also sent more than 1.18 billion emails using iModules technology, a 15% increase in volume compared to 2013.
"We partner with some of the most prestigious higher education institutions and are proud to support their initiatives for the advancement of education," said Jason Roberts, senior vice president of customer success at iModules.
One of the most successful days in 2014 for iModules clients was December 2, also known as #GivingTuesday, a global day dedicated to giving back. During this 24-hour period, iModules clients received more than 13,000 gifts, totaling more than $3.2 million in donations. To drive these donations, clients sent more than eight million targeted communications through iModules' platform on that day.
"We are honored to help these institutions do such important work and look forward to supporting them as they raise the bar even higher in 2015," said Fred Weiss, president of iModules.
Read iModules' report on 2014 engagement metrics in educational advancement.
About iModules Software
iModules is the leading online Constituent Engagement Management provider for educational institutions. Their interconnected suite of modules transforms how institutions create relevant constituent experiences and achieve fundraising success through web content management, marketing communications, online giving, event management, ecommerce, and social media integration. iModules integrates data, content, and strategy to drive participation and financial growth, while increasing operational efficiency. Their expertise and exceptional customer service combined with a passion for web technology delivers meaningful results in marketing communications, giving, memberships, and stewardship for educational institutions. With more than 800 clients reaching more than 107 million constituents, iModules has been an industry leader since 2002 by partnering with institutions worldwide to achieve their missions. Learn more at imodules.com.
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