Ranked Number One in Speed, Ease of Use, Reliability

Satmetrix data shows tops in Net Promoter Score amongst Web Conferencing Leaders

Boston, Massachusetts, UNITED STATES

BOSTON, Jan. 22, 2015 (GLOBE NEWSWIRE) --, the simple and instant online meeting and collaboration solution from LogMeIn (Nasdaq:LOGM), earned top marks from web conferencing users in a new benchmark report. The report included leading web conferencing and online meeting products like, WebEx, GoToMeeting and Microsoft Lync, and ranked products by their Net Promoter® Score (NPS), the renowned customer loyalty rating by Satmetrix Systems, Inc. It also examined the underlying factors that determine the modern employee's satisfaction with their online meeting tool, concluding that the fastest, easiest and most reliable tools are the most likely to be used and recommended by employees.

To conduct the survey, Satmetrix identified critical loyalty drivers that have the most impact on whether a user will continue to use a product and recommend it to others, including:

  • Overall ease of use
  • Reliability and quality of screen sharing
  • Speed of application (to host a meeting) – how fast it is to start a meeting
  • Speed of application loading (to join a meeting as a participant) – how fast an attendee can join a meeting
  • Reliability and quality of call audio
  • Ability to run meetings from a mobile device

The responses were then used to generate a Net Promoter Score (NPS) for the most popular collaboration tools including by LogMeIn, Citrix GoToMeeting, Microsoft Lync and Cisco WebEx. Net PromoterScores were reported for both employees who have only used a single solution, as well Net Promoter Scores for employees who have experience using two or more of the tools.

The NPS ratings came in at 48 for, 31 for GoToMeeting, 25 for Lync and 19 for WebEx. When professionals have experienced multiple online meeting tools along with,'s NPS comes in even higher at 64, far exceeding its competitors.

"The research shows the most effective way to collaborate is to keep it simple. In a world where we value time and productivity, it is no surprise that overall ease of use and speed of the applications were considered critical to the experience by end users," said LogMeIn CMO, W. Sean Ford. "We have put a tremendous amount of effort into making a simple, seamless way to let people meet in short, ad-hoc collaboration sessions as well as formal, scheduled meetings. We're thrilled that it is such a valued tool for small and large businesses worldwide."

About the Survey

Conducted by Satmetrix on behalf LogMeIn, the survey included 1,282 respondents who currently use online technologies or tools to conduct meetings and presentations. Respondents were based in North America and were either the end user of these technologies or involved in the decision making process. This included IT employees, senior managers and C-level executives in major industry categories. Although commission by LogMeIn, LogMeIn did not have control or influence over the results of the survey, and all of the scores were calculated independently by Satmetrix.

Satmetrix developed the Net Promoter methodology along with Bain & Company and Fred Reichheld. It is the most popular and proven metric for measuring and acting on customer loyalty data. It's based on the fundamental perspective that every company's customers can be divided into three categories - Promoters, Passives, and Detractors - by asking one simple question: How likely is it that you would recommend [company] to a friend or colleague? To calculate an NPS, Satmetrix takes the percentage of customers who are Promoters and subtracts the percentages who are Detractors.

Related Materials

NPS Score Chart:

Full report:

Blog post:

About LogMeIn, Inc.

LogMeIn (Nasdaq:LOGM) transforms the way people work and live through secure connections to the computers, devices, data, and people that make up their digital world. The company's cloud services free millions of people to work from anywhere, empower IT professionals to securely embrace the modern cloud-centric workplace, give companies new ways to reach and support today's connected customer, and help businesses bring the next generation of connected products to market. 

LogMeIn is headquartered in Boston's Innovation District with offices in Australia, Hungary, India, Ireland, and the UK.

NPS®, Net Promoter® and Net Promoter® Score are registered trademarks of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld


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