NEWPORT BEACH, CA--(Marketwired - Jan 28, 2015) - Women have become an influential demographic for today's financial professional. Recognizing that many women are looking for a more personalized approach, Pacific Life has launched "Women. Confidence. Retirement." -- a series of educational materials and online tools designed to encourage women to take charge of their retirement planning, increase financial awareness, and understand the value of collaborating with a trusted financial professional.

"Serving women isn't 'business as usual.' While every woman is an individual, and definitely needs to be treated as such, research shows that women as a whole tend to have different financial attitudes than men. Their risk tolerance levels are different, their propensity to buy and hold is different, even their ideas of what money means is different," says Christine Tucker, vice president of marketing for Pacific Life's Retirement Solutions Division. "The Pacific Life 'Women. Confidence. Retirement.' series provides insights, strategies, and tools that can help financial professionals serve women on their terms to create a stronger working relationship with women and a longer lasting client bond."

The materials from Pacific Life will be rolled out over the coming months as a series of modules, with the first module being released in January 2015. Included will be a seminar presentation, case studies, worksheets, and more. There also will be practice management resources to aid financial professionals in building their businesses and increasing referrals by more effectively marketing to and serving women clients.

For more information on the campaign, financial professionals are invited to visit or talk to a Pacific Life consultative wholesaler at (800) 722-2333.

About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit Pacific Life online at

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2014 is compiled by Pacific Life using the 2014 FORTUNE 500® list.

Insurance products are issued by Pacific Life Insurance Company (Newport Beach, CA) in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state.

Contact Information:

June Arce
Pacific Life
Phone: (949) 219-6916