SAN FRANCISCO, CA and BEIJING, CHINA--(Marketwired - Jan 28, 2015) - Yodo1, a leading mobile game publisher, announced that the Google Play version of Crossy Road, the blockbuster hit from Australian indie studio Hipster Whale, has been downloaded over 10 million times in 20 days since its debut on Google's Android app platform on January 7th. Currently Google Play's No. 1 free action game and No. 2 among all apps, the game has become an international sensation, featured over 57 times on Google Play front pages around the world, and now ranks No. 1 most popular app overall in France, South Korea and the UK, among many other countries (as of January 27). With an average 4.6 star rating from over 750K+ Google Play users, Crossy Road is also the best-rated game among Google Play's top 5 free games.

"The very moment we got our hands on an early beta of the game last August, our entire review team instantly caught Crossy Road fever," said Henry Fong, CEO of Yodo1. "We worked closely with the Hipster Whale guys to preserve its fun, indie spirit. Together, we were able to reach a massive fan base without compromising the gaming experience. We're so glad gamers love it as much as we do."

"Crossy Road was our best attempt to create an accessible, popular app that anyone can enjoy. We were hoping it might find some fans, but it has succeeded beyond our wildest dreams," said Hipster Whale's Matt Hall. "It would have been difficult for our tiny Australian team to support its millions of players around the world. Partnering with Yodo1 means we can devote all our time to making new updates and versions of Crossy Road as good as they can be."

Exclusive to the Google Play edition, Yodo1 and Hipster Whale developed a playable Android mascot, and collectible in-game lollipops, doughnuts, and cupcakes evoking Android operating systems. The game included more than 50 playable characters at launch (many with special abilities) with many more on the way.

"We're working with Yodo1 to develop a lot more surprises for future updates for Crossy Road players," added Matt Hall of Hipster Whale. "With the success of the recent Australian-themed character update, we want to continue bringing relevant content to Crossy Roaders of different cultures across the globe."

Crossy Road for Google Play marks the third indie game that Yodo1 has co-developed and published to the entire global market; previous titles include the wacky Greek mythology themed tower defense hit OMG:TD! from Red Rocket Games and Cavemania!, the critically-acclaimed match-3/strategy game from BonusXP. Yodo1 also co-developed and culturalized a new version of Ski Safari for the Chinese market (working with Defiant Development, another top Australian indie studio); with over 100 million downloads, the single-player casual game is among the most popular mobile titles in China.

About Yodo1
Yodo1 is a leading publisher and co-developer of smash hit indie games, and is dedicated to bringing them massive worldwide audiences without compromising their indie spirit. Founded and led by veterans from Microsoft, Disney Interactive, Sony, Electronic Arts and Activision, Yodo1 combines this industry background with its deep experience with Free to Play gaming markets to help indie developers create successful games that are loved around the world. Yodo1 is based in Beijing with a presence in San Francisco, Los Angeles, Seoul, Tokyo, Nanjing, and Shanghai. For more information, please visit and follow Yodo1 on Twitter @yodo1.

About Hipster Whale
Founded in 2014 and based in Australia, Hipster Whale is led by Matt Hall and Andy Sum. Crossy Road was co-developed remotely by Matt and Andy, who met in 2013 at a game developer conference. This is the duo's first mobile game together. The "endless hopper" for iOS and Android was a 2014 Game of the Year finalist in the Australian Game Developer Awards, and has been played by millions since its November '14 launch. Learn more about Hipster Whale's unique story at

Contact Information:

Media Contact
Vanessa Camones and Amy Ziari
theMIX agency for Yodo1