GREENWICH, Conn., Jan. 29, 2015 (GLOBE NEWSWIRE) -- Morstad, a Greenwich-based, full-service marketing and branding firm dedicated to the financial services industry, is pleased to name Laura Simpson as the firm's new Account Director. Ms. Simpson brings more than 10 years of experience launching loyalty programs and brand identity campaigns. In her new role, Laura will closely work with the firm's marketing, design, and communications teams to help clients successfully launch new products, penetrate markets, and gain market share.
Ms. Simpson has held several marketing and management positions where she successfully implemented customer relationship management (CRM) practices for leading brands such as MetroPCS, Shell, and Samsung. "When CRM tactics are applied to a client's messaging, firms realize an increase in warm leads, which allows them to forge ahead of the competition," said Laura Simpson, Account Director, Morstad.
"As the competitive nature of the marketplace persists, there is an overwhelming demand in the financial services industry to have a well-positioned brand – firms now realize the direct influence their brand has on the success of their business. We are confident Laura's CRM expertise will perfectly complement our mission to establish and refine brands to withstand a fluctuating market," said Karen Morstad, President, Morstad.
Prior to joining Morstad, Ms. Simpson served as an Account Supervisor at Kirshenbaum Bond Senecal + Partners, a global advertising agency headquartered in New York City, where she spearheaded a CRM campaign with luxury brand BMW.
Laura was also a Brand Manager of Richards Relationship Marketing, one of the largest independent branding agencies based in Dallas, Texas. Earlier in her career, Ms. Simpson was an Account Executive with Tic Toc, a Dallas-based marketing and promotional products agency.
Ms. Simpson earned a Bachelors degree in marketing from Northeastern University.
About Morstad:
In 2004, seasoned marketer Karen Morstad founded Morstad, a full-service marketing and branding firm dedicated to the financial services industry. The firm continues to provide clients in the intermediary and institutional channels with custom brand strategy and creative marketing solutions designed to successfully launch new products, penetrate markets, gain market share, and achieve their business goals. For more information, visit www.morstad.net.