IRES MLS of Colorado Adds ListTrac to Measure Listing Activity Online

Colorado REALTORS(R) Can Measure Consumer Listing Views on MLS and Beyond

San Diego, California, UNITED STATES

LOVELAND, CO., Feb. 3, 2015 (GLOBE NEWSWIRE) -- Information and Real Estate Services, LLC (IRES), one of Colorado's leading Multiple Listing Services (MLS) that also powers and for consumers, has partnered with ListTrac to provide its real estate professional members the ability to measure the consumer engagement of seller listings everywhere they appear online.

"ListTrac is fast becoming a must-have capability for every MLS," said Lauren Hansen, CEO of IRES, "as it gives brokers and agents real-time insight into their listing activity – what's works and what doesn't – and that will allow them to increase their effectiveness for sellers."

IRES, the regional MLS for Northern Colorado that also provides listing data for Metro Denver and Colorado Springs through data-sharing efforts with Metrolist and Pikes Peak MLS, is deploying ListTrac technology inside their MLS. This allows its members to monitor the exposure garnered by their listings from all of the tools offered by IRES MLS. ListTrac measures the traffic generated by auto email prospecting tools used by agents inside the MLS system,, as well as its consumer-facing sites, and

"Tracking consumer listing views on portals like Zillow, Trulia, or has long been a practice of real estate professionals," added Hansen. "Today, with the launch of ListTrac, sellers will see for the very first time that more than 50% of buyers looking at their home are viewing it though MLS provided services."

ListTrac, known in the real estate industry as the "Google Analytics for listings," gives members a single dashboard – one place showing all the websites each listed property is being viewed. It allows real estate agents and brokers to monitor and share reports with sellers that include metrics such as number of times a listing is viewed on each site, the average time someone spends viewing each listing, and the number of leads they are receiving from each site. Trent Gardner, founder of ListTrac, says, "Transparency is the key."

"Real estate brokers and agents have been unable to track and measure the impact of their listings on their local MLS; with ListTrac, Colorado REALTORS® now can," Gardner said. "They are discovering the power of their local MLS, as they are able to precisely measure and compare their listing activity on the MLS and beyond."

Gardner points out that ListTrac shows IRES members their listing performance across all of the local online channels for properties listed for sale in Northern Colorado: On, the MLS system for professionals, MLS consumer portals including and, as well as IDX-powered agent and broker websites.

"There is an enormous amount of consumer engagement on MLS websites, MLS systems, brokerage websites, and each agent website," says Gardner. "In other markets operating our service, sellers and professionals have recognized that the MLS is the single most effective place to market a home for sale, equaling or exceeding listing engagement on all third party portals combined.

ListTrac has established partnerships with Multiple Listing Services that reach more than 210,000 members in more than a dozen states in the U.S.

About IRES

Information and Real Estate Services, LLC (IRES) was formed in 1996 as the regional Multiple Listing Service (MLS) for Northern Colorado by five Boards and Associations of REALTORS® in Boulder, Fort Collins, Greeley, Longmont, and Loveland/Berthoud. In addition to these five Boards and Associations, IRES is the MLS provider for the Estes Park Board of REALTORS®, Logan County Board of REALTORS®, and Morgan County Board of REALTORS®. The IRES MLS is also proud to display listing data for the Metro Denver and Colorado Springs areas through data-sharing efforts with Metrolist and Pikes Peak MLS. Its office is centrally located in Loveland, Colorado.

About ListTrac

ListTrac, known as the "Google Analytics for listings," is a complimentary, monitoring and reporting platform for real estate brokers, REALTORS® and sellers to measure user engagement data related to their listing content. ListTrac provides a holistic view of where and how listing content is being interacted with across the Internet. Located in Southern California, ListTrac's team has been building innovative and novel tools for the real estate and mortgage industries for over 12 years. Discover more at

A photo accompanying this release is available at:


Contact Data