TORONTO, ONTARIO--(Marketwired - Feb. 6, 2015) - Leading Canadian plus-size retailer, Addition Elle, has partnered with influential plus size blogger, Nadia Aboulhosn, for an exciting new collaboration in 2015. This fall, customers can shop a unique trend led capsule collection designed by Nadia exclusively for Addition Elle's Love & Legend brand.
Nadia Aboulhosn has made a name for herself in the fashion and plus-size blogging community, both for her strong sense of style and equally strong personality. Based in New York City, Nadia began blogging in 2010 and has since been featured in notable publications, including: Complex Magazine, Refinery29, Lucky Magazine and Seventeen Magazine to name a few.
As an influential icon within the plus-size fashion arena, Nadia was a natural fit to work with Addition Elle's design team to create a 14 piece trend led capsule wardrobe for other fashion forward plus women. Described as "Luxe military meets Mad Max", the collection offers a variety of versatile pieces to effortlessly take your look from day to night.
Nadia will personally launch the collection in September 2015 during Addition Elle's customer appreciation event, to be held at the retailer's flagship store in Toronto, Canada. This special appearance will provide an opportunity for Nadia to speak to the unique style and personality embodied in every signature piece, and will include a meet and greet with fans to promote the exciting partnership. A look book featuring Nadia will support the launch, and will be offered to customers both via direct mail and online.
"I'm really thrilled to be working with Addition Elle as I have been a fan of their clothes and have collaborated with them on some of their social campaigns. It is exciting to work directly with Addition Elle's design team to ensure the product reflects my taste and appreciate their positioning of offering Fashion Democracy to include plus girls in the fashion world offering them the same trends they see on the runway" - Nadia Aboulhosn, Model and Plus-Sized Fashion Blogger
The collection will be available in sizes ranging from 12 to 24 and will be sold online and in Addition-Elle stores across Canada as of September 2015.
ABOUT ADDITION ELLE
Addition Elle has over 30 years of experience in delivering trendy, flattering and fashionable clothing for plus size women across Canada. Addition Elle's ready-to-wear collections of intimates, sportswear, outdoor active wear and career apparel are designed to inspire our customer to look and feel her personal best in every aspect of her life. With over 100 retail locations across Canada, Addition Elle promises to deliver "fashion democracy" to its customers, a philosophy grounded in the belief that style isn't limited by size. Addition Elle fashions can be purchased in-store or online at additionelle.com.
@AdditionElle
Contact Information:
Doan Nguyen
416.533.6425
doan@brillcommunications.ca