BOSTON, MA--(Marketwired - Feb 9, 2015) - Mobility has created a complex, but powerful, new computing platform. For business leaders, whether you sit within IT, lead digital initiatives for your company or have responsibility for a line of business, it is critical to stay abreast of the disruptions caused by mobility and understand how your organization can turn them into opportunities for transformation. Mobiquity has developed the Mobile Transformation Framework as a mature, proven process for identifying key mobility pain points and establishing executable mobile initiatives.

In tomorrow's webinar, "The Five Pillars of Mobile Transformation," Joel Evans, VP of Mobile Enablement and Gene Signorini, VP of Mobile Insights will examine how mobility is forcing companies to rethink traditional approaches in areas such as app development, security, user experience, analytics and strategy. Drawn from experience working with clients, the presenters will discuss:

  • Why recent trends make it essential to rethink existing processes
  • The five critical "pillars" to consider when embarking on enterprise mobile initiatives
  • How to apply the Mobile Transformation Framework within your organization

WHAT: Webinar: "The Five Pillars of Mobile Transformation"
WHEN: Tuesday, February 10, 1:00 - 2:00 p.m. ET
WHO:  Joel Evans, VP of Mobile Enablement and Gene Signorini, VP of Mobile Insights, Mobiquity

About Mobiquity
Mobiquity is a mobile engagement provider creating innovative solutions that drive business value. Because mobile is in our DNA, clients benefit from how we expertly and effectively blend the three key disciplines that unleash the power and innovation of mobile computing: strategy, user-centered design and core technology. Since inception in 2011, we have worked with more than 200 companies, including CVS, Fidelity Investments, Ziggo, MetLife, the New York Post, Pfizer, Medavie Blue Cross, Putnam Investments, KPN, The Boston Globe and Weight Watchers International. To learn more, visit