SAN FRANCISCO, CA--(Marketwired - Feb 10, 2015) - Sky has released "That's Entertainment," a comprehensive report on the latest entertainment trends in the U.S. and U.K. The results demonstrate that entertainment remains a fundamental component of American and British life, with the vast majority of those surveyed reporting that they watch TV, listen to music and play games daily, often across multiple devices, and sometimes simultaneously.

Conducted by global market research firm, Ipsos, the online survey asked 2,000 Americans and 2,000 Brits aged 18-65 to identify how they were entertained: including TV, music, movies and social media. 

With a growing number of options when it comes to entertainment, the study found that consumers are using a variety of devices to enjoy the new forms of over-the-top video and music streaming services. The data shows that we're feeding our appetite for video and other forms of entertainment services by accessing it on the move or by multitasking.

The proliferation of devices and high quality broadband and mobile networks are making it easier to access entertainment in new ways. While this is creating new behaviors, it's not at the expense of traditional media consumption as people still love lean back TV, listening to music and going to the movies. Technology is simply an enabler that gives consumers more control. What remains unchanged is their desire to be entertained and keep in touch with friends and family.

Hilary Perchard, Vice President of Business Development, Sky, said, "Technology has paved the way for a new era of entertainment. We came to the U.S. in early 2014 to partner with some of the most disruptive tech companies in Silicon Valley in hopes of introducing new entertainment mediums to the U.K. What we've found is that technology is the catalyst for entertainment consumption, and with this study, we learned that even as we work with these new technologies, what remains unchanged is our desire to be entertained and to connect with one another."

TV is still a lean back experience

With unlimited access to content online and video on demand (VOD), the majority of Americans (71 percent) and Brits (76 percent) watch live TV every day, with nearly half also watching catch up, recorded or VOD TV at least once a month.

Moreover, the increase in devices has allowed Americans and Brits to watch television programming on linear TVs, PCs, laptops, smartphones and tablets. However, even with the high rates of television viewing, the research found that TV still tends to be a lean back experience, with the majority multi-tasking whilst watching television. In fact, more than half of Brits and Americans reported using their laptops to check email, browse the web or go on social media sites while watching TV.

Technology is adding entertainment options; not eliminating them

Today, the explosion of the smartphone (72 percent of Americans and 80 percent of Brits own a smartphone) shows that both Americans and Brits would rather use their phone for messaging over making calls, followed by sending emails and using social media sites.

When it comes to news however Americans (23 percent) and Brits (28 percent) use their smartphones to access the news, more than half (U.S. 61 percent; U.K. 56 percent) take to their PCs or laptops for the day's headlines. Still, a significant number (U.S. 38 percent; U.K. 41 percent) turn to newspapers or the radio (U.S. 33 percent; U.K. 41 percent).

The full survey report is available for download at:

About Sky

Sky is Europe's leading entertainment company. The group serves 20 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose. Sky has annual revenues of over £11 billion and is Europe's leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 31,000 people and is listed on the London Stock Exchange (SKY). For more information visit 

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