Newly Independent Sysomos Re-emerges to Transform Social Intelligence

Company Separates From Marketwired, Names Former Microsoft Executive Lindsay Sparks CEO

TORONTO, ON and SAN FRANCISCO, CA--(Marketwired - Feb 10, 2015) - Sysomos, the largest social intelligence company, today announced its separation from Marketwired and named former Microsoft executive Lindsay Sparks as its new CEO. Immediately in 2015, Sparks plans to further accelerate the company's significant growth of the last three years by expanding its team in San Francisco, Toronto and around the world; releasing a number of new product innovations and making major investments in its world-class research teams. As part of the OMERS Private Equity portfolio, Sysomos comes to market with a partner prepared to support the company's expansion and solidify its leadership in the industry.

Founded in 2007 and acquired in 2010 by Marketwired, Sysomos has grown its revenue more than 1500 percent since acquisition. The company's core products MAP (Media Analysis Platform) and Heartbeat have become the go-to social intelligence tools trusted by 80 percent of the world's most valuable brands as ranked by Interbrand. Over 1300 companies use Sysomos to easily search 500 billion online conversations for answers about how best to engage customers and grow their business. Under Sparks' leadership, Sysomos plans to expand its social data capabilities, innovate around predictive social analytics and release new products that adapt to the changing social advertising landscape.

"Social intelligence is one of the fastest-growing segments of the $15.1 billion business intelligence market, and Sysomos is leading the way, thanks to our amazing products and one of the industry's largest war chests of social data," said Sparks. "As the largest independent provider of social intelligence with the incredible support from our board and existing investors, Sysomos is now positioned to extend our product offering and grow the business to best meet the social intelligence needs of brands around the world."

In addition to leading Sysomos, Sparks is a board member on a number of private equity and venture capital-backed companies. Specializing in driving high growth technology companies, Sparks has successfully sold three technology and media companies and helped position four companies for IPOs or sales in the next 18 months. Previously, Sparks was a corporate vice president of Microsoft who incubated the managed services business, as well as running global small and medium business, the world wide partner teams, and the development of Microsoft's E-business. He has established a number of technology startups including software defined networking technologies and mobile platforms around identity and personal security. 

About Sysomos
Sysomos is a state-of-the-art social analytics and monitoring engine that offers instant and unlimited access to all social media conversations. An indispensable source of business intelligence, the Sysomos engine collects data from blogs, Twitter, social networks, message boards, wikis and major news sources through the use of contextual text analytics and data mining technology. To learn more about Sysomos and its products, please visit:

Contact Information:

Katrina Dene
Bateman Group