Bob Wade Autoworld Earns Designation as MOTOR TREND Certified Dealer
NORCROSS, GA--(Marketwired - Feb 11, 2015) - MOTOR TREND® Certified Vehicles, the industry leading Certified Pre-Owned program for a franchised dealer's "other makes and model" vehicles, announced today that Bob Wade Autoworld has become the exclusive MOTOR TREND Certified Dealer in Harrisonburg, VA.
MOTOR TREND Certified Dealers are carefully selected and appointed based on their focus on quality and a positive customer experience. They must have a history of excellent customer reviews and outstanding service. MOTOR TREND Certification allows Bob Wade to offer MOTOR TREND Certified Pre-Owned vehicles and MOTOR TREND Certified Service from their service department, on an exclusive basis in their designated territory.
Over the last 30 years, Bob Wade Autoworld has become one of the most trusted car dealerships in the Harrisonburg area. Being designated as the MOTOR TREND Certified Dealership was an easy decision for the MOTOR TREND selection committee. "We are ecstatic to add Bob Wade Autoworld to the MOTOR TREND Certified Vehicles program," said Eric Prins, National Business Development Manager, MOTOR TREND Certified Vehicles. "Bob Wade provides unmatched service to the Shenandoah Valley community. Dealerships that focus on quality and the customer experience exemplify the spirit of the MOTOR TREND Certification program. Now, with MOTOR TREND Certified vehicles on its lot, and a MOTOR TREND Certified Service Department, Bob Wade can continue to deliver an even better way for customers to buy unparalleled quality in a pre-owned vehicle."
Consumer demand for certified pre-owned (CPO) vehicles has continued to rise sharply since 2009, and climbed more than 27% year-over-year for 2014. As a MOTOR TREND Certified Dealer, Bob Wade Autoworld will be able to not only certify the Ford vehicles on its pre-owned lot, but also benefit from strong consumer demand for certified vehicles by offering MOTOR TREND Certification on all of its other makes and models on the lot.
"We pride ourselves in offering our customers the value and confidence they deserve when evaluating both new and used vehicles," said John Wade, Owner and Operator of Bob Wade Autoworld. "This partnership with MOTOR TREND allows us to provide them with unparalleled peace-of-mind when purchasing a used vehicle of any make and model."
Bob Wade Autoworld began offering MOTOR TREND Certified vehicles Friday, Feb. 6, 2015 at 3005 South Main Street, Harrisonburg, VA, 22801, with a special program launch celebration for the community. For more information on Bob Wade Autoworld, visit www.bobwadeautoworld.com.
About MOTOR TREND Certified Vehicles
The MOTOR TREND Certified program enables qualified dealers to certify used vehicles of other makes and models. Only available to an elite group of dealers across the country, the nationally recognized MOTOR TREND Certified program includes benefits for dealers and customers from its partner EasyCare. These benefits include a minimum six-month/7,500-mile comprehensive warranty, EasyCare Select 6 Coverage (key replacement, dent repair coverage, and more), a 72-hour exchange policy, an online showroom at www.motortrend.com, and a Best Value Guarantee. For more information, please visit www.motortrendcertified.com.
EasyCare's mission is to help others succeed. Since 1984 the company has provided leading-edge benefits that help dealers deliver an outstanding ownership experience to their customers. EasyCare provides a full suite of training programs, management development, proprietary software, and the only F&I Benefits deemed a "MOTOR TREND Recommended Best Buy" for franchised dealers. For more information, please visit www.easycare.com.
About MOTOR TREND
MOTOR TREND®, a media brand of TEN: The Enthusiast Network, was founded in 1949 and is internationally recognized as one of the leading brands in the automotive category. The MOTOR TREND brand is comprised of Motor Trend Magazine; the award-winning website MOTORTREND.com; MOTOR TREND Auto Shows; MOTOR TREND Audio; MOTOR TREND en Español; MOTOR TREND India; and the renowned MOTOR TREND Car of the Year, SUV of the Year, Truck of the Year, and Best Driver's Car awards programs.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world's premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world's largest automotive VOD channel, and the world's largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.