CALGARY, ALBERTA--(Marketwired - Feb. 12, 2015) - The Missing Children Society of Canada (MCSC) is pleased to announce its new corporate partnership with Allvision Canada, an experienced outdoor advertising company. Through Allvision, the MCSC can access a network of digital signs throughout Canada in Toronto, Montreal and Vancouver to broadcast pertinent information about missing children. This access will support MCSC's efforts to reunite missing children with their searching families.

"We are excited to have Allvision as our newest ally in our commitment to create public awareness of missing children. As a non-profit organization, we rely on partnerships like this to connect the community and help us bring missing children home." Amanda Pick, Chief Executive Officer of the MCSC.

This partnership coincides with MCSC's recent launch of Milk Carton 2.0; a Search program that uses technology and social media to help distribute Amber Alert and Critical Child Search Alert messages to millions of people across Canada. "The use of technology like outdoor digital signs, is an excellent tool that will help to heighten awareness and encourage public participation with missing children investigations. The message, through the use of these signs, will now be able reaching millions and that will hopefully reunite missing children with their families." Inspector MacEachern, Ontario Provincial Police.

"We are excited about contributing to the success of MCSC and hope that providing access to our digital network of signs will help bring more missing children home." Blair Murdoch, President, Allvision Canada. Allvision plans to continue to expand its network of digital signs across Canada.

About the Missing Children Society of Canada

Since 1986 the Missing Children Society of Canada (MCSC) has been providing services to law enforcement and families across Canada to assist in the search for missing and abducted children. Our unique and comprehensive programs serve police and families in the critical hours after a child goes missing and provide ongoing services until the child is found. MCSC provides critical emergency response tools that support law enforcement and immediately engage the public in the search, investigative programs that assist police and searching families, and mental health programs that help families deal with the emotional consequences of a missing child.

To learn more about MCSC and other ways that you can be involved, please visit

Contact Information:

Missing Children Society of Canada
403.291.0705 or Toll Free: 1.800.661.6160