PORTLAND, OR and SAN FRANCISCO, CA--(Marketwired - Feb 12, 2015) -   Instacart (www.instacart.com), the fast-growing grocery delivery service whose Personal Shoppers hand pick and deliver items from trusted local stores, announced that it has partnered with Natural Grocers to provide grocery delivery service to customers in Portland in as little as one hour. Natural Grocers will be the fifth Portland-area grocery store offering delivery service through Instacart, which will deliver to residents and businesses in Hillsboro, Beaverton, Tigard, Tualatin, Lake Oswego and Downtown Portland from Natural Grocers' Beaverton store.

Customers can choose from the full selection of Natural Grocers' local, natural and organic products on the Instacart marketplace. In addition to offering only USDA Certified Organic fresh produce, and natural and organic meat and grocery items, customers can find a large selection of vitamins and supplements.

"Our customers trust us to only source products that meet the highest health, safety and environmental responsibility standards," said Kemper Isely, co-president of Natural Grocers. "By partnering with Instacart, we can offer Portland-area residents the same great selection, with the added convenience of same-day delivery straight to their home or office -- which is especially valuable to those who are busy and don't have time to make it into our store."

Customers can place orders on the web or while on the go using Instacart's iOS and Android apps. Instacart Personal Shoppers receive orders on their smartphone devices, handpick the items at Natural Grocers, and then make the delivery.

"Instacart and Natural Grocers are both committed to providing the highest quality products and superior service," said Nilam Garenthiran, head of business development and strategy, Instacart. "Given Natural Grocers' unique selection of healthy living items, it's exactly the type of store our customers have been wanting to see in the Portland area. For this reason and more, we're excited to add Natural Grocers to the Instacart marketplace."

Customers can open an account at www.instacart.com and get free delivery on their first order of $10 or more. Instacart also offers Instacart Express -- an annual membership that eliminates delivery fees for all orders of $35 or more. The cost is just $99.

About Natural Grocers by Vitamin Cottage
Founded in Colorado by Margaret and Philip Isely in 1955, and celebrating its 60th business anniversary, Natural Grocers (NYSE: NGVC) was built on the premise that consumers should have access to affordable, high-quality foods and dietary supplements, along with nutrition knowledge to help them support their own health. The family-run store has since grown into a successful national chain with locations across Arizona, Colorado, Idaho, Kansas, Missouri, Montana, Nebraska, Nevada, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington and Wyoming, employing over 2,000 people. Although the company went public in July 2012, Isely family members continue to manage the company day to day, building on the foundation of their parents' business. Natural Grocers' popularity and success can be traced back to its founding principles: dedication to providing science-based nutrition education, exceptional customer service, the highest quality natural and organic products at affordable prices, supporting their communities and providing great jobs with excellent benefits and a living wage to their employees.

Visit www.NaturalGrocers.com for more information.
Follow Natural Grocers on Facebook at www.Facebook.com/NaturalGrocers.
Follow Natural Grocers on Twitter at www.Twitter.com/NaturalGrocers.

About Instacart
Instacart allows people to order groceries online by connecting them with a Personal Shopper who handpicks items at customers' local, favorite stores and delivers straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 15 cities across the US and partnered with more than 50 grocery retailers, including popular national chains (Whole Foods Market, Costco) as well as local, artisan grocers (Fairway Market, Bi-Rite Market). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery delivery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at www.Instacart.com.

Contact Information:

Press Contacts:
Michelle Faulkner for Instacart

(617) 510-6998

Tera Haselden-Keatts for Natural Grocers

(303) 394-2366