Cafe Serendipity Holdings, Inc. Announces Third Member of the Professional Advisory Board -- Dr. Robert Caslava -- and Initiation of Revenue Generation

HENDERSON, NV--(Marketwired - Feb 17, 2015) -  Café Serendipity Holdings, Inc. (OTC PINK: FOFU) (the "Company"), fka Force Fuels, Inc., a brand builder focused on the build-out of its national licensed brand Café Serendipity in the recreational, medical, and growers marijuana business, is pleased to announce the third member in its formation of a professional advisory board. The advisory board serves as a great resource for the licensed partners, offering an extensive and diverse area of professional expertise in business, legal, health, quality control, and government affairs.

Additionally management expects to be booking revenues beginning the 2nd quarter for our closed licensed deals. Additionally, the company is actively engaged in building a national brand and providing merchant solutions in its plan to brand the highly fragmented 6,000 existing legal medical marijuana dispensaries in the USA. In addition there is tremendous opportunity for further integration with our product partners to integrate their product lines such as our recent announcement with mCig Inc (OTCQB: MCIG).

"We are extremely pleased to be moving into revenues and demonstrating to both the industry and to consumers the benefits of a consistent brand," said Bob McNulty -- Chairman.

About: Dr. Robert Caslava
Dr. Caslava's primary responsibilities at Leap Frog Industries include product evaluation, product design and accurate protocol development. Additional responsibilities include the designing, locating and verifying of new products presented to Leap Frog Industries for future company representation.

Robert has served the water filtration industry since 1984. Known to many as the "Doctor of Water," Robert earned two Bachelor Degrees in Biology and Marine Biology and his Master's Degree from San Francisco State University in 1983, then later received his Doctorate of Ecology and Systematical Biology in 1999.

Applying his knowledge of microorganisms, Robert focused his efforts on agricultural, drinking water and ultrapure water systems to become one of the leading experts in industrial water for private industries.

In 1998, Robert investigated the whole-house filtering options available on the market and realized every one of them were using old, less effective technology. He immediately went to work using his expertise to develop a water filtering system. From his efforts came the Quali-Clean Systems and, to date, thousands of these units have been sold worldwide. Additionally, Robert has been involved in the development of the world's first containerized desalination plant as well as the world's smallest mass produced desalination equipment, available for applications on small crafts as well as emergency situations.

Robert's specialty has always been to provide equipment that addresses a specific need while at the same time maintaining each product as environmentally friendly. From conception to completion, Robert continues to develop, test and create water and agriculture products to fit specific requirements. Once these products are on line, Robert can also help develop Standard Operating Procedures (SOPs) to keep your equipment functioning at the proper levels for maximum efficiency.

Robert's experience includes being the CEO of Quality Industrial Water, LLC; Chief Biologist at Quality Olde Time Service, Inc.; Adjunct Professor at National University; is currently serving as Treasurer and board member at the San Marcos Historical Society; and has been the Senior Peripatologist and Advisor to the State of California Department of Education under Superintendent Dr. Delaine Easton.

About : About Café Serendipity Holdings, Inc. (fka Force Fuels, Inc.)
Based in Henderson, Nevada, Café Serendipity Holdings, Inc. owns and operates Café Serendipity. It is a builder of upscale branded turnkey retail stores solutions, technology, quality control sciences to the recreational, medical and growers marijuana industry. The company plans to market its unique brand and product lines through a coast to coast licensing network to growers, recreational and the approximately 6,000 existing legal medical marijuana dispensaries in the USA.

Safe Harbor: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Cafe Serendipity, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements.

Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Force Fuels Inc.'s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Café Serendipity Holdings, Inc. (fka Force Fuels, Inc.) filings with the OTC Markets, Securities and Exchange Commission and/or the company's website.