NEW YORK, NY--(Marketwired - Feb 17, 2015) - Facebook® today officially transitioned its Preferred Marketing Developer (PMD) program to the new Facebook Marketing Partner program. As part of that transition, Kinetic Social, a leading social marketing data and technology company, has become a badged Partner with an Ad Technology specialty and a focus across several advertising verticals, including Entertainment, Consumer Packaged Goods, Financial Services, Retail, and Travel. The company has significantly grown its businesses in these verticals over the past year, helping advertisers such as Starz, Snickers, American Express, H&M and Delta reach engaged audiences on the Facebook platform.

"Facebook is constantly evolving to best suit marketers' needs, and this change to its partner ecosystem better displays the strengths of the partners plugging into the Ads API," said Don Mathis, CEO of Kinetic Social. "Our clients are some of the most respected and recognizable leaders in their verticals, and they trust Kinetic because our technology is intuitive, functional, and, most importantly, performs fantastically well against their objectives. We're honored to have this continued recognition from Facebook."

Kinetic was previously part of Facebook's PMD program, helping advertisers reach unique audiences through paid media on the social network. In the past year, Kinetic has updated its technology with new tools like Audience Performance Page, which allows advertisers to go beyond impressions to show the narrative around why certain audience segments perform better. Brands and agencies use Kinetic's SaaS technology to look at the audiences that perform best and reproduce that target in new campaign initiatives.

About Kinetic Social:
A leading social marketing platform, Kinetic helps brands deliver quality encounters that delight consumers, build brand value and drive sales. Through our strategic partnership, campaign management and SaaS offerings, we design and manage campaigns across social, display and the mobile open web. Our powerful, intuitive technology reflects how the modern marketer thinks and works. We combine that proactive innovation with strategic thinking at every step. Kinetic is based in New York with offices in Toronto, Chicago and San Francisco. More at

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