DENVER, CO--(Marketwired - February 17, 2015) - Eat at Joe's, Ltd. (OTCQB: JOES), an owner and operator of an "American Diner" theme food service establishment at the Philadelphia International Airport, today announced that it has retained COHN, an award-winning integrated branding firm, to lead the development of its brand and communications strategy.

COHN is known for streamlining marketing, public relations and digital efforts into an integrated strategy to help clients establish new market positions. The full-service marketing agency excels in creating new brands and propelling existing brands forward through a holistic approach across five strategic areas: brand, advertising, marketing, digital and public relations. The firm deploys deep expertise across sectors and specialty areas including retail, real estate, food and beverage, B2B and destination. COHN has worked with nationally recognized companies including Owens Corning, Hunt Companies, Inc., DDR Corp. and Lend Lease.

"Successful companies are built from the brand up," said Jeff Cohn, leading brand strategist and president and CEO of COHN. "As Eat at Joe's implements a new corporate direction, we are looking forward to working with the company's visionary leadership team to help evolve its marketplace distinction." 

COHN's scope of services includes defining target markets, development of brand strategy, crafting messaging and a visual identity, recommending and finalizing a new corporate identity, name change, creation of a logo and tagline, and providing Internet and e-commerce strategies.

The Company anticipates that the brand strategy will be finalized prior to the end of its first quarter with a new name, logo, and brand identity, as well as Internet consulting and e-commerce recommendations.

About Eat at Joe's, Ltd.

Eat at Joe's is a holding company that, through its wholly-owned subsidiary, E.A.J. PHL Airport Inc., owns and operates an "American Diner" theme restaurant located in the Philadelphia International Airport in Philadelphia, Pennsylvania called "Eat at Joe's®."

Safe Harbor Statement

This release contains forward-looking statements that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, we can give no assurance or guarantee that such expectations and assumptions will prove to have been correct. Forward-looking statements are generally identifiable by the use of words like "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to: adverse economic conditions, competition, adverse federal, state and local government regulation, international governmental regulation, inadequate capital, inability to carry out research, development and commercialization plans, loss or retirement of key executives and other specific risks. To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made. Readers are advised to review our filings with the Securities and Exchange Commission that can be accessed over the Internet at the SEC's website located at

Contact Information:

Marlin Molinaro
Marmel Communications, LLC
(702) 434-8692