TORONTO, ON--(Marketwired - February 19, 2015) - Canada's largest privately owned telecommunications company, Comwave, has launched a new direct response television (DRTV) campaign for its services -- created by Northern Lights Direct.

Starring larger-than-life former NHLer Tie Domi, all three 60-second commercials highlight the cost savings and ease of switching to Comwave.

According to Abe Benitah, President of Comwave, "No other agency in Canada 'gets' direct the way Northern Lights does. Their last campaign for us was an absolute smash hit and we expect the same with this new one."

Northern Lights Direct President, Robert Ian French, says working with Comwave and Tie Domi is like being in direct-response heaven. "Tie brings high energy to everything he does and is the perfect person to drive home the message of low costs and great savings available with Comwave."

"Canadians are tired of being gouged by the larger players in the industry, and Comwave is committed to helping them push back by offering affordable and reliable home and internet plans," says Abe Benitah, President of Comwave.

In addition to creating three DR spots, Northern Lights Direct is managing the television media buy nationwide.

To view the 60-second commercial, please visit:

Northern Lights Direct is a leading-brand direct response agency with offices in Chicago and Toronto. Our services include strategic planning, media management, and creative and production services for direct response television (DRTV) and direct response online. The Art & Science of the Sell.

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Contact Information:


Ian French
Northern Lights Direct
T. 416.593.6104 (x2230)