BeMyDD Partners With Jack Daniel's(R) in Houston, Texas to Promote Social Responsibility With Designated Driver Program


HOSTON, Feb. 23, 2015 (GLOBE NEWSWIRE) -- BeMyDD (Be My Designated Driver), the nation's largest designated driver service, today announced a partnership with Jack Daniel's to encourage responsible drinking during rodeo season in Houston, Texas.

On February 26-28, BeMyDD will be providing teams of free designated drivers on a first-come first-serve basis from 8-11 PM to drive guests and their cars home from the invitation-only Jack Daniel's tent at the Houston Barbeque, the kick-off event for rodeo festivities. The barbeque, featuring a traditional Texas cook-off and including more than 250 competing teams, attracted more than 200,000 people in 2014. BeMyDD will be providing their Peace of Mind plan free-of-charge, a service that allows hosts to provide designated drivers for guests of their event or party.

Additionally, all rodeo attendees can receive US$20 off their first designated driver booking, valid from February 26 – March 22. To receive the discount, guests must create an account at http://www.bemydd.com/JackRodeo and enter the promo code: JackRodeo when prompted. The US$20 credit will be automatically applied to their account and can be used on their first reservation. Offer is available only to new customers.

"We're excited to partner with Jack Daniel's for such a world class event," said Arthur Simanovsky, BeMyDD president and CEO. "Both brands are firm believers in the importance of social responsibility, and we're happy to help rodeo and barbeque guests enjoy the events without worrying about drinking and driving."

"We believe in producing and promoting our Jack Daniel's brand responsibly," said Marc Hindorff, senior corporate responsibility manager at Brown-Forman.  "Rodeo season is an important time for us and we want to encourage our customers to plan ahead and arrange for a Designated Driver through BeMyDD."

BeMyDD offers an alternative to ridesharing services such as Uber and Lyft, with a range of affordable services where professional, experienced chauffeurs operate the customer's own vehicle. Services are priced at pre-determined rates free of surge pricing or other surprise fees.

In addition to the Peace of Mind plan, which costs US$45-$US53 per team per hour (depending on geography), ByMyDD offers two other designated driver services. With the Pick-Up Service, customers can be picked up from any location and driven home. Two drivers are dispatched, one to take the client and their car home and the second to follow behind to retrieve the BeMyDD driver. This service costs US$25 for pick-up and US$3.45 per mile, with a US$45 minimum.

With the Personal Driver Service, BeMyDD's most popular offering, a professional driver arrives at the client's home and chauffeurs them anywhere they want go using the client's own car. Making multiple stops if necessary, the driver waits in the car and takes the client back home when they are ready. The Personal Driver Service costs US$14-US$19.50/hour, depending on geography, and has a three-hour minimum. Reservations for both services can be made through BeMyDD.com, by calling +1 (877) U BeMyDD (823 6933), or by downloading and using the mobile app (iOS and Android).

BeMyDD provides a valuable service to help with a serious problem. Every 52 minutes, someone in the United States is killed at the hands of a drunk driver, according to the US Department of Transportation.  One in three traffic fatalities are in alcohol-impaired driving crashes, and nighttime is especially dangerous.  More than three-fourths (76%) of all drunk-driving fatalities occur between 6 pm and 5:59 am, as published by TrafficSafetyMarketing.gov.

The average age of a BeMyDD driver is 51 and the company requires every driver to have at least 10 years of professional driving experience, complete an in-person interview and undergo very comprehensive background checks.  Many drivers hold a commercial driver's license (CDL).  BeMyDD provides primary insurance while operating its customers' cars with comprehensive collision coverage, which includes theft protection as well as a US$2 million commercial auto policy that covers its customers' vehicles and rental cars if a BeMyDD referred driver is at fault.

To ensure a "white glove" customer experience, BeMyDD operates a U.S. based customer service center that clients can contact to make reservations, confirm details, and ask questions about the service or a driver. The service center operates 9 AM to midnight EST Sunday through Thursday, and 9 AM to 2 AM EST Friday and Saturday.  Customers are also able to request specific drivers whom they have hired in the past with BeMyDD.  Additionally, women are able to request a female driver if they so prefer.

About BeMyDD

Founded in 2010, BeMyDD (Be My Designated Driver) is the nation's largest designated driver service, currently operating in 76 markets in 31 states. This convenient, safe, reliable and affordable alternative transportation service provides a chauffeur at a discounted rate by driving the customer's automobile. Professional, experienced drivers are fully background-screened, interviewed and insured by ByMyDD and wear formal business attire.  The company has national partnerships with leading liquor and wine companies such as CÎROC and Brown-Forman to promote social responsibility. To schedule a professional driver, go to BeMyDD.com, call +1 (877) U BeMyDD (823 6933), or download the mobile app. To learn more, visit http://www.BeMyDD.com and follow us on Facebook; LinkedIn; Google+; YouTube; Instagram and Twitter

Contact:
Michael E. Donner
EVP, Chief Marketing Officer
mdonner@BeMyDD.com
+1 (561) 406 9090

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=30937



            
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