TRENTON, N.J., March 6, 2015 (GLOBE NEWSWIRE) -- The parties in the action captioned Trewin et al. v. Church & Dwight Co., Inc., No. 3:12-cv-01475, announce that the United States District Court for the District of New Jersey has preliminarily approved a class action settlement. The Class includes all people who purchased Arm & Hammer® Essentials™ deodorant with a label stating "Natural Deodorant".
The Plaintiffs, represented by Class Counsel, Shepherd, Finkelman, Miller & Shah, LLP, alleged that the labeling of the Essentials™ deodorant with the words "Natural Deodorant" ("Old Label") was false and misleading to consumers. Church & Dwight expressly denies Plaintiffs' allegations and claims and maintains that its Essentials™ deodorant with the Old Label is not in any way false or misleading. Nevertheless, the parties believe that resolving the claims would be desirable in order to end the expenses, burdens and uncertainties associated with continuing the litigation.
The settlement provides, among other things, that Church & Dwight will make a cash payment for the benefit of the class in exchange for certain releases and covenants by the Plaintiffs. The settlement was reached after almost two years of litigation and months of negotiation and is subject to approval by the District Court of New Jersey and to other conditions specified in the settlement documents.