WESTMINSTER, CO--(Marketwired - Mar 9, 2015) -  Trueffect, the leading First-Party targeting and measurement platform for leading large performance advertisers today announced a new strategic partnership with Booyah! Advertising, a full service digital agency to provide its patented First-Party advertising platform to Booyah's clients worldwide.

"Fueled by our continued commitment to exploring disruptive, best of breed advertising solutions for our clients that improve campaign performance, Trueffect's First-Party technology provides an innovative approach to display advertising with highly accurate targeting and measurement to deliver increased ROI," said Troy Lerner, President of Booyah Advertising. "The powerful and predictive capabilities of the First-Party advantage can be extremely impactful in leveraging First-Party data to convert new customers as well as upsell and cross-sell existing customers for our performance marketing clients around the globe."

As part of this new partnership, Booyah will integrate Trueffect's First-Party platform as part of its portfolio of solutions for both new and existing clients. Key benefits to clients include:

• Utilizing their own First-Party data across the marketing funnel to accelerate acquisition
• Consistently recognizing target audiences across publishers and networks
• Engaging the most targeted audience possible for media spent
• Personalizing their audiences' experience across all devices and channels

"Leveraging the power of First-Party data has quickly become the new normal for progressive performance marketers," said Finn Faldi, President and CEO of Trueffect. "By deploying our patented platform, Booyah can offer its clients 1-1 ad personalization, enable digital storytelling and superior return on ad spend for their online campaigns. We're thrilled to partner with Booyah as a fellow digital pioneer." 

Largely driven by the gaps in the industry in current measurement, targeting and attribution across mobile and desktop devices, Trueffect's patented First-Party targeting and measurement technology allows advertisers to better serve targeted media advertising and more accurately measure its effectiveness, by allowing marketers to leverage their own customer relationship data to increase optimization and efficiency.

Trueffect was named one of Red Herring's 2014 Top 100 North American and Global Companies, an INC 500 winner for 2014 and one of Forbes America's Most Promising Companies for 2014.

About Trueffect
Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or www.trueffect.com.

About Booyah Advertising
Founded in 2001, Booyah Advertising is a full service digital agency that manages every aspect of selling products and services online, including paid search, display media and performance creative services. With about 50 people, Booyah Advertising consistently delivers on its clients' strict performance goals while managing $100M online for clients such as TiVo, GAP, Discover Card, Little Tikes, Aspen, and many other local and national brands.