Social Drinking Arkay Placebo Effect

Fort Lauderdale, Florida, UNITED STATES

FORT LAUDERDALE, Fla., March 9, 2015 (GLOBE NEWSWIRE) -- Arkay Beverages announces that consumers drink Arkay for the placebo effect.

Ever come home from work and plain needed a good stiff drink? It seems a fairly common sentiment, but according to Arkay Beverages, the notion that alcohol can curb stress may be an axiom. Of course, alcohol itself might not be the notorious intoxicant that we think it is. It could all be a ruse created by advertising gone awry.

Stress is a powerful foe. It makes the body release catecholamine hormones, epinephrine and norepinephrine, and glucocorticoid hormones, cortisol and cortisone— I don't know what they all mean, but they sound nasty. "Stress" is generally just a catch-all for such things as anxiety, antagonism, tiredness, frustration, distress, overwork, premenstrual tension, over-focusing, confusion, or mourning, and perhaps a strong drink could help with some of these stressors, but not likely. Where one would hope that a shot would help relieve over-focusing, for example, odds are that it will not. Instead of alcohol taking the edge off of stress, it turns out that stress will instead diminish the effects of alcohol.

But the effects of alcohol aren't as profound as you think they are anyhow...

A great deal of alcohol's effect is actually the placebo effect. Arkay Beverages in Fort Lauderdale convinced nearly 150 consumers that they were drinking vodka and tonic with limes, and watched the consumers partake and shows signs on intoxication, however, they would be hard-pressed to actually get inebriated on what they were really drinking: tonic with Alcohol free Vodka—no vodka.

The ambiance was set with a bar and barkeepers, and allowed to imbibe for a while before being shown a set of slides depicting a crime scene. Despite being stone-sober, those who thought they'd been drinking recalled details with less accuracy than those who knew they were sober.

But it makes sense. Alcohol is the nexus of so much human behavior; often times it is a requirement of fun. There can be no doubt that drinking can have detrimental effects, however, it seems that much of the time it's just an excuse for people to behave in ways that society says they cannot unless they are impaired. It's the placebo effect at work.

About Arkay Beverages. Arkay feels and tastes exactly like liquor, millions of people are drinking ArKay every day because it has the same taste and burn of the real thing but none of the effects. ArKay is a healthy option as well, besides being 100% alcohol free it doesn't contain fat, carbs, sodium and sugar. ArKay makes a delicious, figure-friendly drink on its own, or when mixed with other low-cal, no-cal beverages, ArKay is great for cocktails!



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