SAN JOSE, CA--(Marketwired - Mar 11, 2015) - Zyme, the leader in the rapidly growing discipline of Channel Data Management (CDM), invites media representatives to join industry professionals in attending Zyme's "Lunch and Learn" event at Morton's Steakhouse in San Jose on March 19, 2015. Speakers include Dean Fjelstul, Channel Operations leader, formerly Logitech and Barnes and Noble, and Neena Pandey, Senior Product Marketing Manager for Zyme.

Editors and journalists who cover sales, marketing, business intelligence, and enterprise operations are invited to learn about the top trends affecting the global consumer technology industry, and how they are shaping multi-channel businesses.

From this presentation, media representatives will learn more about what global enterprises can do to:

  • Manage short-term forecasting
  • Optimize inventory in the channel
  • Improve ROI by minimizing fraud and running better, more targeted marketing programs
  • Address the key challenges unique to consumer technology manufacturers.
  • Leverage smarter channel management to gain a competitive edge in the manufacturing industry.
  • Transform poor channel visibility into "decision-grade" channel visibility.

What is CDM? Channel Data Management (CDM) is a fast-growing discipline focused on liberating the valuable intelligence locked in channel data to improve the management of key business processes. It increases visibility into the fine details of what is happening within sales and distribution channels. CDM delivers decision-grade channel intelligence that leads to increased sales and improved incentive program ROI. With CDM, manufacturers are enabled to increase channel sales by responding to accurate, real-time, granular data from their channels, create better-targeted promotions, and develop more effective partner segmentation.

Who: Dean Fjelstul, Channel Operations leader, and Neena Pandey, Sr. Product Marketing Manager, Zyme.

When: Thursday, March 19, 11:45am to 1:00pm

Where:  Morton's Steakhouse, 177 Park Avenue, San Jose, CA95113

Editors'Note: Journalists are invited to request a private briefing, before or after the presentation.

Event RSVP:

Learn More/Request briefing: David Wright, 408-363-2843,

About Zyme:
Zyme is the global leader in the emerging channel data management (CDM) space, empowering the New Smart Channel, a proven approach to creating visibility to actionable knowledge that manufacturers need to accelerate partner sales and optimize marketing program ROI. Zyme's flexible, cloud-based offerings facilitate enterprise-grade decisions by responding to real-time, granular channel intelligence. Benefits include better-targeted MDF, co-op, and rebate programs, plus improved segmentation. Zyme replaces outdated, ad-hoc systems with a state-of-the-art, cloud-based platform, data steward services, and a worldwide channel directory of more than 900,000 partners for guaranteed database quality, support for a wider range of formats, and best practices that enhance reporting compliance. Global leaders like Dell, VMware, Fujitsu, Plantronics, Xerox, Symantec, SanDisk and Seagate rely on Zyme. Headquartered in Redwood Shores, CA, Zyme has offices in Texas, Pennsylvania, China, India and the UK. To learn how Zyme can improve your bottom line, visit

Contact Information:

Media Contact:
David Wright
MediaBridge Public Relations®