SCOTTSDALE, AZ--(Marketwired - March 12, 2015) - TrueShip ( is helping e-retailers better understand the leading cart abandonment reasons with the detailed new guide that they've just released which also includes an infographic.

According to expert studies, shopping cart abandonment statistics show a 66% rate industry-wide overall. Understanding consumer shopping habits and trends can help e-retailers make subtle changes to their operation in order to attract more sales and generate more conversions.

The ecommerce industry is one of the fastest growing in the world. It's projected that worldwide it will top the $1 trillion marker by the year 2017. Current studies on shopping cart abandonment have found that the leading causes include: shipping cost, shipping speed, return policy, website speed, website errors, checkout process, site security and a long list of others.

These compiled studies on the facts about shopping cart abandonment have helped countless e-retailers make pivotal changes and updates to their online store to decrease abandonment rates. Something as simple as, for example, offering a guest checkout, stating shipping costs upfront and assuring that proper security badging is present on a website have been found to increase conversions by a large margin.

The goal of this new and in-depth guide with infographic by TrueShip is to help users of ReadyShipper shipping software reduce the cart abandonment rate at their ecommerce store.

This guide offers detailed information on the causes of shopping cart abandonment and plausible solutions, including:

  • Why shoppers abandon the cart.
  • 14 things that you can fix now to reduce abandonment rates.
  • How shipping costs affect abandonment rates.
  • Why website speed and functionality are important.
  • The importance of the returns policy.
  • Pricing and how it impacts conversions.
  • And much more.

A detailed assortment of related guides can also be found at TrueShip's website at:

"Shopping cart abandonment may be unavoidable, but there are some simple changes that you can make to your online store that can help reduce these rates," explained Michael Lazar, Director of Online Marketing at TrueShip. "In our most recent guide, we assess the leading reasons for abandonment while providing straightforward tips and solutions that can help improve conversions overall."

The guide on shopping cart abandonment reasons can be found at:

About TrueShip

TrueShip is the original architect of multi-carrier (FedEx, UPS and USPS) ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

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Contact Information:

Press Contact

Director of Online Marketing
Michael Lazar
Tel: (877) 818-7447 ext: 5007