Piston Wins Best in Show at SDX for Second Consecutive Year

SAN DIEGO, CA--(Marketwired - Mar 16, 2015) - Piston captured 15 ADDY awards, including Best in Show for Yakult and two Gold awards for Cars.com at the 2015 San Diego American Advertising Awards Gala.

This is the second consecutive year Piston, now part of global communications firm LEWIS PR, took home Best in Show in the Professional Category, topping more than 289 entries from 33 different companies.

"Hosting the San Diego American Advertising Awards is a great way for SDX to showcase the awesome creative talent working in this town, and puts our best work in the national spotlight. The creative work being done by brands and agencies here in San Diego is world-class, and the winning entries from Piston are a true reflection of that," said Michael Warburton, Brand Manager for San Diego Zoo Global and current SDX president.

The American Advertising Awards program is hosted by the American Advertising Federation (AAF), a national advertising trade organization comprising a membership of more than 200 local advertising clubs, including SDX.

ADDY awards were presented in three different categories, including Gold (1st place), Silver (2nd place) and Bronze (3rd place). Categories included digital advertising, sales promotion, collateral materials, direct marketing, out-of-home advertising, non-traditional advertising, consumer or trade publications, newspaper, radio, television (including cinema), integrated campaigns, advertising for the arts and sciences, public service, self-promotion and elements of advertising.

From here winners go on to compete in the District Awards and if they prevail there, they are on to the nationals later this year.

Piston President John Hartman said, "Piston has a terrific team of talented individuals. I am proud of every one of them for the thinking and energy they put into their work on behalf of our clients. The last year has been one of increased recognition of their talent and I am excited to see what they achieve next."

Piston's San Diego American Advertising Awards included the following:

Best of Show:
Elements of Advertising - Animation or Special Effects: Yakult USA "Forever Yakult" TV Spot

Gold:
Elements of Advertising - Illustration Campaign: Godzilla Movie Posters
Elements of Advertising - Animation or Special Effects: Yakult USA "Forever Yakult" TV Spot

Silver:
Collateral Material - Poster: Godzilla Movie Posters
Digital Advertising - Social Media: Godzilla Movie Posters
Digital Advertising - Social Media Campaign: Godzilla Movie Posters
Digital Advertising - Games: The Lego Movie - "Creation Station" Character Connection Game
Digital Advertising - Games: The Lego Movie - "Creation Station" Movie Line Mix Up Game
Digital Advertising - Games: The Lego Movie - "Creation Station" Master Puzzler Game
Digital Advertising - Games: The Lego Movie - "Creation Station" Awesome Memory Game

Bronze:
Digital Advertising - Games: 300 - "War" Game
Integrated Campaigns: Yakult USA "Forever Yakult" Campaign
Public Service - Collateral: "Out is In" Postcards - 2014 San Diego Pride
Public Service Campaign: "Out is In" Campaign - 2014 San Diego Pride
Elements of Advertising - Sound: Yakult USA "Forever Yakult" TV Spot

About SDX

Founded in 1911, SDX (formerly San Diego Ad Club) is San Diego's oldest continuously operating business association. SDX brings together creative thinkers, business planners, marketing aficionados, communications technology innovators and more in order to build a community of professionals focused on what's next in the industry. SDX is creative, rooted in brand building, committed to public service and grounded in building valuable professional and personal relationships.

About Piston

Piston is a full-service digital agency located in San Diego and New York that recently became part of global communications network LEWIS PR. Piston creates successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities. The agency's work has been recognized by, among others, the ADDYs and the Pixie Awards. In 2014, Piston was named iMedia's Small Agency of the Year and was a finalist in Advertising Age's BtoB Best Awards. http://www.pistonagency.com