Phil Sims Named Chief Technology Officer for HelloWorld

PLEASANT RIDGE, MI--(Marketwired - Mar 16, 2015) - HelloWorld, a leading digital marketing solutions company, announced today that Phil Sims has joined the company as Chief Technology Officer. Sims brings with him over 26 years of experience within the technology industry, having worked extensively in software engineering and product development in positions at companies including Constant Contact, one the industry's largest email, social and mobile service providers, The Cobalt Group, a leading technology provider to the automotive industry, and inGENIOso.

In his role at HelloWorld, Sims will be responsible for continuing to develop HelloWorld's state-of-the-art platform capability across promotions, loyalty and mobile offerings. He will lead the engineering organization within the company, with HelloWorld's infrastructure, application and software development and technology platform teams reporting to him. He will report to Amit Dhadwal, Executive Vice-President and Chief Operating Officer for the company.

"HelloWorld has built a strong legacy of technology innovation, and I am certain that under Phil's leadership, we'll continue bringing to market the most innovative solutions for our brand partners," said Peter DeNunzio, CEO of HelloWorld.

The addition of Sims to the HelloWorld team signifies the company's continued dedication to advancing its technological capabilities. HelloWorld was founded over fifteen years ago and has since invested in extensive internal product development as well as external acquisitions, allowing the company to bring to bear a robust platform with comprehensive technology-driven marketing solutions for brand partners.

"Over the years, I've seen first-hand how the strength of technology has helped drive better business results," said Sims, "I'm delighted to join HelloWorld and I look forward to working with the team to further drive its innovation in both solving today's marketing challenges as well as in helping our clients grow their businesses into the future."

"Phil brings deep technology and IT transformation experience to HelloWorld," said Dhadwal. "His skills will enable us to further deliver distinctive, industry-leading and technology-led marketing solutions for brands."

Sims will be based in HelloWorld's Michigan headquarters, and will oversee technological practices across HelloWorld's seven regional offices. 

About HelloWorld
HelloWorld is a digital marketing solutions company working with the world's leading brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to brands looking to accelerate growth and deepen customer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest, loyalty programs to retain and reward, and mobile messaging to continue the conversation. Founded in 1999 as ePrize, HelloWorld is one of the largest independent digital solution providers, with offices in Detroit, New York, Chicago, Los Angeles, Nashville, Phoenix and Seattle. HelloWorld's technology is behind highly effective local, national and global campaigns for clients such as Coca-Cola, Microsoft, the Gap and Procter & Gamble. For more information, please visit helloworld.com