NEW YORK, NY--(Marketwired - Mar 17, 2015) - SmartMetric, Inc. (OTCQB: SMME) The cost of fraud for United States retailers jumped over 39% in twelve months from 2013 to 2014. Approximately $32 billion in 2014 was lost due to fraud, an increase from $23 billion just one year earlier.*

The single largest cause of the massive retail fraud losses is because of the overwhelming and continued weak security of credit and debit cards.

To solve this problem, SmartMetric has developed a ground breaking biometric credit and debit card using a person's own fingerprint biometrics to turn on the card each time it is used. Because the SmartMetric card solution uses a miniature fingerprint scanner inside the card that works with the new EMV chip cards, no additional equipment or devices are needed. The SmartMetric Biometric card solution is completely compatible with existing payments card infrastructure.

The company is now actively marketing its technology to card issuing financial institutions around the World. To find out more please go to www.smartmetric.com

* Source: Business Intelligence & LexisNexis

Safe Harbor Statement Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.