RALEIGH, NC and VANCOUVER, BC--(Marketwired - March 17, 2015) - STEMbrite, creators of digital learning products that improve retention for higher education students majoring in computer science and engineering, selected MediaValet (TSX VENTURE: MVP) to help them aggregate, organize, secure and share over 800 -- and growing -- video interviews and learning modules. STEMbrite will also add hi-res photos, information objects and other content to MediaValet.

STEMbrite is an independent company that works in public-private partnership with universities to increase student interest and engagement in Science, Technology, Engineering and Mathematics. Their digital learning products teach students to develop and hold a growth mindset, rather than a fixed mindset, in pursuing tough engineering and computer science degrees.

A start-up company, STEMbrite set out to do things right from the get-go. "We knew from past business experience that it's mission critical we make digital asset management part of our DNA," commented Chris Carson, COO of STEMbrite. "We had first-hand experience that it wasn't going to be enough to settle for what other publishing and learning solutions companies are doing to manage content. We, therefore, made it a core cultural value for our company to give the utmost care to managing our content."

A major reason for this early move is STEMbrite's need to customize and localize content to meet user needs. "In order to make this model scalable, we have to be on the cutting edge of digital asset management. We had seen at competitor companies that it was cheaper to recreate commonly-used content from scratch rather than try to find the files in their archives. We were determined not to repeat these mistakes," continued Chris.

STEMbrite took the DAMS selection seriously, calling on a DAMS expert to consult them in the process. "We hired Philippa Lehar, a DAMS consultant we had worked with in the past and who has a lot of DAMS experience in the learning market. We asked her to select the company she would partner with if she were to choose a DAMS for her own educational start-up. From the shortlist of three DAMS providers who met our criteria, she recommended MediaValet," said Chris.

MediaValet is leading an entirely new generation of digital asset management systems that are forged in the Cloud. Built from the ground up on Microsoft's platform-as-a-service (PaaS) cloud offering, Microsoft Azure, MediaValet makes it easier for organizations, such as STEMbrite, to securely aggregate, organize, manage, and share their library of digital assets.

"We have only been using MediaValet for a short while. However, it has radically improved all aspects of our business," commented Chris. "We are more creative and collaborative. Our product cycle and time to market have dramatically improved. I could go on and on."

"STEMbrite's tagline says it all: 'because mindsets matter'. Imagine the difference their programs will have on the confidence and motivation of future engineering and computer science students, at a time when industry is calling for more engineers, and dropout rates among engineering students are still high," commented David MacLaren, President and CEO of MediaValet. "A completely online program, STEMbrite has accumulated, and continues to create, large volumes of data heavy high-definition videos and digital content. We commend them on having the foresight to develop a digital asset management strategy from the very beginning and look forward to working in partnership with Chris Carson and his team to ensure they deliver timely localized content to users across North America."

About STEMbrite
STEMbrite creates digital learning products that improve retention for higher education students majoring in Computer Science & Engineering. STEMbrite products teach students how to develop and hold a Growth Mindset (Carol Dweck, Stanford). Students learn skills for overcoming stereotypes, remaining confident when challenged, and persisting in completing their chosen degree. 

About MediaValet Inc.
MediaValet stands at the forefront of the emerging cloud-based digital asset management industry. Dedicated to delivering enterprise cloud software, with an in-depth understanding of Azure, and leveraging a strong relationship with Microsoft, MediaValet is uniquely equipped to meet the digital asset management needs of any organization, no matter its size, its industry or its location. Cutting edge technology, exceptional product design, and unlimited friendly customer service are at the core of MediaValet's DNA - ensuring exceptional customer and user experiences are delivered at all times.

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