TORONTO, ON--(Marketwired - Mar 18, 2015) - ModiFace, the leading creator of augmented reality technology for the beauty industry, today announces the availability of the ModiFace Mirror. The ModiFace Mirror is a platform for simulating makeup effects on a live video of a user using iOS devices and in-store kiosks. This new technology enables consumers to see makeup (featuring over 2000 actual products) on full 3D live video as they turn side-to-side, pause their video to zoom in and explore, and to purchase products.

In addition to the iOS availability, a special retail version of the technology is available for hair salons, beauty brands, and retailers. The retail version enables glance-based recommendation and previewing of products that are matched to each person's face as soon as they look towards the kiosk. This technology maps the user's face in less than a second to find their ideal look. ModiFace Mirror then shows the products used in the look along with a live preview -- all of which happens without any required user action. If the user steps towards the kiosk, then the full interface opens up allowing for further customization and look exploration.

"Our patented glance-based recommendations are a game changer for the retail industry," said Dr. Parham Aarabi, Founder and CEO of ModiFace. "As soon as someone looks towards the ModiFace Mirror, they will get an instant recommendation and preview of products that are completely personalized. We anticipate a significant increase in conversions for retailers employing this technology."

The new technology also features a unique Universal Shade Matching system that helps users find products. For example, a user can show her wrist to find matching foundation shades, or a purple color to find matching blush colors, and even a flower to find the matching lipstick shade. Universal Shade Matching makes searching and exploring products easy, seamless, and highly engaging. 

Consumers can try the app at:

For retailers/brands, you can obtain your own Mirror unit at:

For all other inquiries, including customizing the Mirror for a specific brand or retailer, please contact: or (647-350-6525).

Contact Information:

Media Contact
Lindsey Showalter
Uproar PR for ModiFace
(321) 236-0102 x225