TORONTO, ON--(Marketwired - March 19, 2015) - NBA All-Star DeMar DeRozan and his fiancée Kiara Morrison announced the official launch of the second year of the DeMar DeRozan All-Star Book Program. The program will give nearly 300 grade five students at ten selected schools the opportunity to read and passionately discuss some remarkable Canadian books and an opportunity to start building their own personal library. The program is expected to distribute over 3000 age-appropriate books this year.

"Promoting literacy and supporting youth in the Toronto community is very important to me because I personally benefited from a strong support team when I was growing up and saw firsthand the difference it can make," said DeMar DeRozan. "Kiara and I are grateful for the participation of the co-sponsors of this program, BMO, First Book Canada, The BIGA Picture and Compugen Finance Inc. Their generous support has allowed us to renew the program for a second year in 2015 and build on last year's success."

The DeMar DeRozan All-Star Book Program challenges the students to read a book and write a book report each week for ten weeks, representing DeRozan's jersey number: 10. The class with the most comprehensive and timely book reports will win tickets to the final Toronto Raptors home game this season, a meet and greet with DeMar DeRozan and new books for every student in the winning school. Students from last year's winning school, St Jane Frances Catholic School, were present and acknowledged at the press conference.

About Compugen Finance Inc. (CFI)

CFI, a subsidiary of Compugen Inc., was Canada's first Microsoft Authorized Refurbisher, and is an IT leasing and asset refurbishment organization with a commitment to encourage socially responsible IT asset re-use and disposal, especially through its Green4Good™ program.

CFI will be donating 10 refurbished notebooks with Microsoft software, one to each of the participating schools for use in their library as well as a Kobo e-Reader for each of the classes participating in this year's program. 

About First Book Canada

First Book Canada provides new books to children in need, addressing one of the most important factors affecting literacy -- access to books. By making new, high quality books available on an ongoing basis, First Book Canada is transforming the lives of children and elevating the quality of education in the country. In 2014, First Book Canada distributed over 825,000 new books to children in need across Canada. All funds raised in Canada go to programs serving Canadian children from low-income families. For more information, or to sign up to get books, visit us at and follow our latest news on Twitter and Facebook

Image Available:
Image Available:

Contact Information:

For more information on this program, please contact:

Orrin White
Director of Community Engagement
The BIGA Picture

For more information about First Book Canada, please contact:

Tom Best
Executive Director
First Book Canada
866-393-1222 ext. 0130

For more information about Green4Good, please contact:

Steve Byrne
Director, Green4Good