Arrivalist Expands Into More Major Tourist Markets

Fort Worth, Gulf Shores & Orange Beach Tourism, and The Palm Beaches, FL Among New Destination Customers

NEW YORK, NY--(Marketwired - Mar 24, 2015) - Since 2012, Arrivalist, the travel attribution analytics and traveler marketing platform, has provided destination marketers such as Atlantic City and the State of Kansas with the ability to reach travelers and track the effectiveness of campaigns. Today, Arrivalist announced the onboarding of four new customers:

  • The Palm Beaches, Florida, which is using Arrivalist to measure the effectiveness of its new campaign, Unplug and Reconnect -- targeting travelers in the Northeast United States -- during the busy winter and spring seasons.
  • Fort Worth, Texas, home to one of the busiest airports in the country, which is seeking insights into how many travelers who land at DFW are staying put and how many are just making transfers. Arrivalist's work with Fort Worth was first covered in Ad Age.
  • Galveston Island, Texas, a beach destination about an hour outside of Houston with no airport of its own, which is using Arrivalist's analytics platform to understand where its visitors are coming from and how effective its ads are.
  • Gulf Shores and Orange Beach, Alabama, equidistant from airports in Mobile, Alabama and Pensacola, Florida and patronized largely by loyal base of repeat visitors, which seeks to identify both nearby, drive-market visitors as well as visitors from further-afield origin markets.

These four destinations represent almost 23 million visits per year in aggregate, with a total of almost $10.1 billion spent by travelers in these popular places. 

"Tourism is growing in Fort Worth, and we have partnered with Arrivalist to better understand our customer markets," said Mitch Whitten, vice president of marketing at the Fort Worth Convention and Visitor's Bureau. "Arrivalist helps us understand where our visitors are coming from and what might have motivated them to come here, so that we can spend marketing dollars more wisely."

Arrivalist's ability to close the loop for destination marketers, enabling them to see which campaigns and which creative units within campaigns are the most effective, brings a great deal of efficiency to a previously inefficient strategy for marketers. Working with Arrivalist, destination marketers not only can assign value forensically, they can optimize campaigns on a go-forward basis.

"Discover The Palm Beaches, the official tourism marketing organization for The Palm Beaches, is excited about the possibilities presented by Arrivalist's new technology," said Rich Basen, senior vice president, marketing, for Discover The Palm Beaches. "This agreement is timely and allows us the opportunity to track results from our new marketing campaign, Unplug & Reconnect. While these results are just beginning to come in, we are excited to see the impact of our media placements."

"Through Arrivalist, we have seen not only where our visitors come from, but also -- more amazingly -- what sort of ads helped motivate them to get here," said Richard Smalley, Marketing Manager, Kansas Department of Wildlife, Parks and Tourism. "As visitors arrived in Kansas, we could follow the progression that led them to vacation in The Sunflower State. If that progression included marketing touchpoints, for example via mobile ads or desktop banners, we knew that we were doing something right and could adjust our spend accordingly. These insights have proven invaluable in our continued relationship with Arrivalist."

"While hotels and airlines have the luxury of access to booking information, which tells them exactly where a guest is coming from and whether they clicked on any ads to book their trip, marketers for the destinations themselves live in a much more complex world," said Cree Lawson, founder and CEO, Arrivalist. "Our technology goes well beyond the linear click-and-book analytics and gives metrics-driven marketers insight to what matters: whether people show up."

For more information about Arrivalist or to schedule a demo, visit

About Arrivalist:
Arrivalist is a marketing attribution analytics platform that empowers destination marketers with new metrics to evaluate the offline impact of online media plans. The company's patent-pending Location Change Attribution Analytics tool is being used by destinations across the country, including California, New Orleans, Kansas, Fort Worth, and more. The company analyzes big data to evaluate which media exposures motivated consumers to travel to new destinations, yielding powerful new insights as to how -- in aggregate -- media displays influence travel behaviors. For more information about Arrivalist, visit