Israeli Startup Solves Content Marketing ROI and Measurement Challenges by Taking a Data-Driven Approach to Find the Best Audiences for Content
NEW YORK, NY--(Marketwired - Mar 24, 2015) - Content marketing is going through a transition. As organic reach declines and content consumption patterns shift, marketers can no longer create massive amounts of content, blindly distribute it across audiences and platforms, and expect to achieve their goals. Today, Keywee announced the close of its Series A financing round as well as the general availability of its groundbreaking content marketing platform that uses advanced text mining and a data layer to find the best performing audiences for content based on overall marketing goals. With Keywee, brands and publishers can make sure they are reaching consumers via relevant content to drive business results.
"We've tested a variety of content marketing solutions and found Keywee successful at helping us quickly grow our audience by targeting the right channels and audiences for each individual piece of content," said Anna Lee, Senior Director of Marketing for PureWow. "Keywee found the audiences that engage with and share the dynamic women's lifestyle content we are producing."
Based on its proven success with more than 60 customers, the company announced that it has closed a $9.1 million Series A round of financing led by Eric Schmidt's Innovation Endeavors and Marker LLC, with participation from The New York Times Company and UpWest Labs. The funds will be used to expand product development efforts in Tel Aviv, Israel and to actively grow its sales and marketing operation, now headquartered at 401 Park Ave. South, New York, New York.
"Keywee helped us quickly scale our social audience, drive new traffic to our site and actively engage consumers with the content most relevant to them," added Jenney Korasick, Director of Client Strategy and Online Business Development for Kiplinger.
B2C marketers are struggling to fully capitalize on the content marketing movement, with only 23 percent successfully tracking ROI according to the Content Marketing Institute. First testing its solution with an elite group of top brands and publishers (including The New York Times), Keywee delivers significant -- and measureable -- ROI through improved audience engagement, extension and conversion, while helping marketing teams effectively scale and better target content marketing initiatives.
"Like many of our portfolio companies, Keywee is primed to be the next market disruptor. Its impressive results with brands and publishers in the last year prove its potential impact, and we expect the company to quickly drive a dramatic shift in the content marketing industry this year," said Dror Berman for Innovation Endeavors.
Keywee employs complex text-mining capabilities to analyze text in an existing content piece and then leverages a data layer that understands the native targeting taxonomies for different channels to find the best paid audiences for that marketing asset. Audiences across platforms and distribution channels are selected based on their likelihood to engage, as well as their propensity to meet the specific campaign and business goals.
"Keywee embodies all of the elements we look for in our portfolio companies -- it has a dynamic management team, as well as high growth and market leadership potential. We are confident that Keywee will become a content marketing powerhouse and lead brands and publishers into the next marketing evolution," said Yuval Shachar for Marker LLC.
"Marketers are looking for ways to effectively leverage content. Finding new and existing audiences that are most likely to read, convert and share content is a tough task that cannot be left up to chance or a gut feeling -- today's marketers need data. Yet, there has been no credible data layer to improve content marketing to date," stated Yaniv Makover, founder and CEO of Keywee. "To truly engage consumers and meet business goals, marketers need to better understand what content will resonate with various, and often niche, audiences across different platforms like Facebook, Google, Reddit, Twitter, Yahoo, etc. They need to think of content through the lens of the distribution channels and their specific targeting parameters."
Keywee offers marketers a new approach to data-driven content marketing, delivering the concrete, measurable success that brands and publishers want and need to optimize the ROI of their content marketing initiatives. Its revolutionary content marketing platform uses advanced text-mining technology and a data layer to help leading brands and publishers find the audiences most likely to meet specific business goals for their content. Backed by leading investors including Eric Schmidt's Innovation Endeavors and Marker LLC, as well as The New York Times Company, Keywee is changing content marketing by overcoming measurability, audience saturation and ROI challenges. The company is headquartered in Tel Aviv and New York. To learn more, visit www.keywee.co.
Connexa Communications for Keywee