SAN FRANCISCO, CA--(Marketwired - Mar 25, 2015) - Roadster, the "direct-to-consumer" new car buying solution, today announced that Rudi Thun has been named the company's Chief Operating Officer (COO). Thun has over 15 years of executive experience in online automotive, where he has driven the growth of some of the industry's largest and most powerful brands.

Thun will join Roadster's executive team, leading the company's marketing, business development and content operations, with the goal of enhancing and expanding Roadster's industry footprint.

"We have a bold mission to make buying your new car online as easy as buying anything else," said Andy Moss, Roadster co-founder and CEO. "More than any other person in the industry, Rudi understands that goal and has spent the last 15 years working to successfully make it a reality. With unmatched experience and a track record of success, Rudi will help our team make Roadster one of the most respected brands in automotive sales."

Previously the Head of Vehicles for eBay Motors, Thun managed the day-to-day operations of eBay's vehicle marketplace. Prior to eBay he was COO of CarWoo!, an early stage new car marketplace and held the role of VP and General Manager of AOL's automotive properties, AOL Autos and

"I've joined Andy and Roadster because they understand what it takes to meaningfully improve today's online and offline car buying experiences," said Thun. "They have paired an unmatched Concierge team with an innovative online offering that gives consumers peace of mind while also saving them time, money and hassle."

Roadster was developed to address the increasingly web-savvy car buying public who in 2014 purchased 16.5 million new cars in the U.S., up 5.9% from the previous year. (Source: NADA)

Roadster dramatically improves the new car buying process by providing a complete online buying experience from shopping for, to receiving a car. With Roadster, consumers can explore, compare and look for their perfect car among hundreds of thousands of vehicles and instantly see available inventory. The Roadster Concierge team then works with dealers on the consumers' behalf to locate cars, get the best market price, and then deliver the car to the buyer's home or workplace.

About Roadster
Roadster is the simplest way to buy a new car. Roadster dramatically improves car buying, ensuring buyers save money and time, with a stress free process that is completely transparent. With unmatched industry expertise, and complete knowledge of dealer pricing, incentives and rebates, Roadster always delivers huge savings with no hidden costs. Roadster is based in Palo Alto, CA and was founded in late 2013. For more information, please visit

Contact Information:

Media Contact:
Michael Ingalls
Natron Communications for Roadster
+1 (917) 494-4909