ToutApp Launches Tout Connect: New API Brings Email Tracking, Templates & Analytics to Any Customer Management Application

Following $15 Million Series B, Leading Sales Software Platform Unveils Proprietary API

SAN FRANCISCO, CA--(Marketwired - Mar 31, 2015) - ToutApp, the sales platform that helps salespeople close more deals through advanced email tracking, templates and analytics, today announced the release of Tout Connect. Tout Connect is a new open API that allows any third-party application with customer or prospect contact data, such as CRMs, lead platforms and customer success platforms, to embed ToutApp's features and functionality directly into their offering. This enables users to understand customers and prospects more deeply and communicate with them more effectively, without leaving the application they're in. Several leading platforms will use the Tout Connect API, including Bluenose, KiteDesk, Lead411, Preact and Spiderbook.

"Most sales teams use as many as 15 different tools to manage the sales process," said Tawheed (TK) Kader, Founder and CEO of ToutApp. "Tout Connect extends our software's tracking, template and analytics capabilities to any application in a salesperson's workflow, simplifying the overall experience by reducing friction between tools. This is a huge win for sales teams, allowing them to spend more time selling from any platform they're on. And third-party offerings benefit by providing more value to their users without having to build additional functionality." 

ToutApp's tracking and analytics captures engagement data across emails, presentations and websites, providing salespeople with a 360-degree view of all communications, as well as in-depth insight on past, present and future performance. ToutApp helps salespeople convert this powerful engagement intelligence into action at scale through personalized email templates featuring the messaging that resonates most strongly with customers at every part of the sales process. Tout Connect brings this combination of customer data and engagement to any third-party software with contact data, streamlining the sales process and information across platforms, while amplifying sales opportunities, as a result.

"Our API brings real-time email engagement data into the CRM, lead platform or customer success platform, offering context for interactions with each contact and metrics on how successful those interactions are," added Kader. "And the templates turn data into better communications. We're integrating a complete email sales toolkit with these platforms."

In addition to CRMs, applications that benefit from the Tout Connect integration include prospect and lead intelligence services, which provide in-depth research on potential leads, or customer success services that help users grow and retain existing customers. Tout Connect allows any of these services to incorporate key aspects of the sales cycle within their application. As a result, lead intelligence platforms can offer sales engagement, while customer success platforms enhance customer upselling and renewal.

"The Tout Connect API is a game-changer for sales teams," said Aman Naimat, Co-Founder of Spiderbook. "By integrating ToutApp, we bridge the gap between leads to closed customers, giving users the opportunity to perform more aspects of the sales process within our application. The ability to streamline the sales workflow is very compelling to us and our users."

"ToutApp's industry-unique email tracking, templates and analytics help move the needle for sales professionals today, and we're excited to bring these capabilities to enhance our Customer Success platform," said Don MacLennan, CEO and co-founder of Bluenose. "The tracking and analytics offer our SaaS users even deeper insights into their customers, while the templates drive greater communication efficiency and effectiveness. As a result, our users will be better equipped to broaden adoption, stay ahead of churn risks and grow revenue."

With the demand for ToutApp's capabilities increasing across the sales industry, the Tout Connect API is the first of several forthcoming product launches in support of the company's continued growth. ToutApp recently announced $15 million in Series B funding led by Andreessen Horowitz.

For more information about Tout Connect and ToutApp, visit:

About ToutApp
ToutApp builds software that helps salespeople close deals faster with the power of email tracking, templates and analytics. Founded in 2011, ToutApp has more than 90,000 salespeople using its platform, with enterprise customers including Atlassian, Dropbox, Optimizely, Jive, Namely and more.

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Chris Harihar
Crenshaw Communications