ORLANDO, FL--(Marketwired - Apr 13, 2015) - SFX Preferred Resorts, vacation ownership's preferred partner, today at the American Resort Development Association (ARDA) annual ARDA World Convention launched a refreshed brand, new website and customizable sales and marketing tools.

The new website SFXResorts.com is designed by digital marketing agency Seychelle Media. The site utilizes persuasive design, is architected for conversions and reflects SFX's modern, artful style and personality and the extraordinary high quality vacation experience the company delivers to its members.

SFX's founder and CEO Mel Grant says, "Our dedication continues in delivering our members access to the highest-rated resorts in all major timeshare exchange networks, and for our partners, we're delivering meaningful and relevant sales and marketing solutions. This means more inventory channels, creative inventory fulfillment solutions and a new SFX Diamond Membership offering, with the lowest cost premium membership available in the industry. The new look and feel of our brand is an overlay of our dedication to staying current with our members and partners. I'd like to invite our industry friends -- old and new -- to stop by our booth at the ARDA Convention and meet the new SFX Preferred Resorts."

The company is investing heavily in technology and product development to better serve its industry partners and members. The relaunch of the SFX Preferred Resorts brand and website is phase one of an aggressive growth plan directly tied to member acquisition and furthering a strong POS offering for existing resort partners, while driving new relationships in this ever-changing industry.

Recently appointed President Brad McDonald says, "We've been working hard to develop a member experience that builds on the concierge-level service and high quality resort inventory standards we've held to since the company's inception in 1992. The work we've been doing in this area gives our resort partners an enhanced value proposition at the sales table, delivering our custom vacation planning and private label service as an extension of their brand. Our partners report time and again that SFX generates tour guests with one of the highest value per guest (VPGs) in vacation ownership."

For more information on how SFX can strengthen your marketing and sales efforts, stop by the SFX Preferred Resorts booth at ARDA or contact Cory Phelps at (510) 749-3777.

About SFX Preferred Resorts
The San Francisco Exchange Company (SFX Preferred Resorts) was founded in 1992 by current CEO Mel Grant. Headquartered in the San Francisco Bay Area in Alameda, California, SFX offers its more than 200,000 members one access point to the highest-rated, highest-demanded vacation resorts listed in all major exchange networks. SFX is committed to removing the barriers of one timeshare exchange network and providing timeshare owners concierge-level service with central accessibility to premium, personalized vacation experiences. SFX has been a member of the American Resort Development Association (ARDA) since 1993 and has maintained an A+ rating with the San Francisco Bay Area Better Business Bureau as a BBB accredited business since 2009. To learn more about SFX, visit www.sfxresorts.com, visit their Facebook page at https://www.facebook.com/SFXRESORTS and talk with them in 140 characters or less on Twitter @SFXResorts https://twitter.com/sfxresorts.

Contact Information:

Media Contact
Brooke Doucha
Seychelle Media