BOSTON, MA and SAN FRANCISCO, CA--(Marketwired - Apr 15, 2015) - Lose It!, the most comprehensive, app-based weight loss program, and Rise, a one-on-one personalized nutrition coaching service, today announced a partnership to offer Rise coaching services for Lose It! users who want additional, more personalized support and accountability from a registered dietitian. As a part of the partnership, all of Lose It!'s 24 million members can share their calorie and exercise tracking data with one of Rise's licensed coaches to receive individualized feedback, advice, recipe ideas and even fitness suggestions.

"Lose It! is all about giving our members weight loss that fits their life and goals," said Charles Teague, co-founder and CEO of Lose It!. "Some people just want to track their calories and stay on budget; others are looking for more advice, support and professional guidance. Coaching is a natural extension of our program and integrating Rise, the category leader, is another step in our digital health and fitness strategy. They've cracked the code on delivering a personalized, high-quality coaching service in an efficient and affordable way and we are excited for our members to benefit from this great new service."

Most health and fitness apps today focus solely on recording and tracking data, without providing users the context and color they need to make smart choices. The future of health and fitness apps lies in their ability to provide users with that context, and use the data collected to give them actionable intelligence that will help them meet their goals. The partnership between Lose It! and Rise is the first significant step toward this new generation of intelligent, personalized health and fitness services. Both Rise and Lose It! have strategic partnerships with a variety of leading health and fitness brands, employers and medical institutions.

"Lose It! and Rise are both committed to delivering an easy, convenient, and personalized way for people to reach their health goals, regardless of age, location or lifestyle, so working together was a natural fit," said Suneel Gupta, founder and CEO of Rise. "Up until now, health and fitness apps have been focused solely on recording and tracking data. We're excited to partner with Lose It! because we believe that giving people personalized advice and feedback on specific food choices will allow them to build even more healthy, sustainable habits for life."

To access the new Lose It! personal coaching service, please sign up at rise.us/loseit.

About Lose It!
Since 2008, Lose It! (www.loseit.com) has helped more than 24 million members shed close to 40 million pounds by delivering the most comprehensive, personal app-based weight-loss program. Continuing to lead the Health & Fitness and Top-Grossing App categories on iTunes, Lose It! empowers members to live healthier lives and achieve their weight loss goals through motivation and challenges, coaching, overall health management, and the insights that come from tracking and monitoring daily calories, exercise, and nutrition. Lose It! makes it easy and convenient for anyone to transform their lives in meaningful, healthy ways on the go and at the touch of a screen. Based in Boston, Lose It! is powered by proven nutrition science, robust behavioral data, and customer-centered software development and continues to lead and innovate the digital health and fitness market. Join the millions of members experiencing weight loss that fits by visiting LoseIt.com or downloading the Lose It! app for iPhone or Android.

About Rise
Rise is the category leader in digital coaching. Rise provides one-on-one personalized nutrition coaching from registered dietitians through your smartphone. Whether users are looking to run a race, lose a few pounds or bulk up, Rise's coaches help them meet their health goals through one-on-one daily coaching and personalized nutrition plans. Users snap photos of their meals and coaches give them the daily accountability, feedback and tips they need to be successful. Rise is available on the web at rise.us, and on the Apple App Store.