Corporate Gift-Giving: Savvy Brands' Secret to Success

TUSTIN, CA--(Marketwired - Apr 15, 2015) -  While CEOs and CMOs are busy planning their marketing budgets for the coming year, many overlook setting aside funds for perhaps one of the most important -- and ROI-driven -- line items on their business plans: corporate gifts.

In today's hectic business world, gift-giving is much more than showing gratitude at the end of the year. While the holidays may be over, savvy marketers know that the season of giving lasts all year long. It's an opportunity to show continued appreciation and celebrate milestones throughout the year while increasing your brand awareness and strengthening relationships with customers. Bottom line, promotional gifts also offer a longer shelf life than any TV or radio spot, giving companies greater opportunity for longer exposure. And with the average cost per item of a specialty gift at $0.004, marketers enjoy a more favorable ROI than nearly any other advertising media.

"The holidays, while a must for gift-giving, can be overwhelming," says Trevor Gnesin, CEO of Logomark, a leading supplier of personalized gifts and promotional products. "It's hard to stay top-of-mind with your customers amidst December's gift-giving frenzy. Remembering your clients during off-peak seasons will result in them better remembering you." 

So what should you give? A dozen cookies is a delicious treat, but as soon as the last crumb is eaten, the gesture, while appreciated, may soon be forgotten. The latest ASI Ad Impressions Study revealed important statistics that can help executives set up their gifting plans, with a focus on ideas with longer shelf lives. For example, the study showed that 57 percent of U.S. consumers felt more favorable toward advertisers who gave them a promotional item.

"When planning your gifts, think long-lasting, impactful, functional and individual. It's the simple things that make a difference and keep your brand front and center all year long," says Gnesin.

Birthdays, anniversaries, job promotions -- or even random, unexpected " holidays", like Groundhog Day -- offer memorable opportunities to send your contacts a special something to keep your brand top-of-mind.

"Your corporate brand serves as much more than just a product or service. It has its own personality and voice. And that gives you the opportunity to tell a great story all year long," says Gnesin.

Logomark customers can choose from high-end, custom branded gifts that are well made for unique situations, or they can choose practical, traditional promotional items for more widespread use. The company's products range in price to fit every budget, with promotional products under a dollar to higher-end gifts.

For more information on Logomark, visit www.logomark.com. 

ABOUT LOGOMARK: Founded in 1993, Logomark is a premier supplier of personalized gift and promotional products for the North American and global advertising specialty market. The company is a certified member of the Quality Certification Alliance, ensuring standards that deliver the highest levels of product safety. Providing more than 3,000 top-quality products in diverse categories, Logomark persistently reinvents the promotional products industry exceptional product selections, innovative solutions and unequaled customer support. Logomark features a complete line of products, an easy-to-use mobile app, and an award-winning website. For more information on the company's broad line of quality promotional products, please call 800-789-4438 or visit www.logomark.com.