SCOTTSDALE, AZ--(Marketwired - April 16, 2015) - TrueShip ( has just dropped a highly detailed comparison and contrast white paper that pits bricks vs. clicks in efforts to demonstrate how much a catalyst the booming ecommerce industry has become for brick and mortar retailers.

With shopping malls suffering from rising vacancy rates nationwide, and with ecommerce set to eclipse the $2 trillion marker (according to expert forecasts) in the next few years, e-retail is slowing gaining its portion of the market share.

The newest guide by TrueShip follows the traditional brick and mortar retail industry from its '70s shopping mall boom heyday all the way up to the present day, comparing trends side-by-side as the market has ebbed and flowed in the direction leading up to the present day.

The guide covers the following main points:

  • How it all started in the '70s.
  • Why generation X and Y played a role.
  • How the Great Recession fed ecommerce sales.
  • The significance of the 2012 milestone year for e-tailing.
  • The effects of the e-retail boom on brick and mortar stores.
  • The reasons why brick and mortar retailers are flocking to e-retail.
  • Webrooming and showrooming trends and statistics and why they matter.
  • The growth of internet stores from 2004 up until the present day.
  • How mobile coupons are changing the way people buy things online.
  • Infographic on mobile coupon statistics for 2015.
  • The important influence of social shopping on ecommerce.
  • Infographic on social media shopping statistics for 2015.
  • An overview of online shopping facts.
  • Infographic about online shopping facts for 2015.

"Businesses need to adapt to changing times in order to survive in this unforgiving commerce jungle," explained Michael Lazar, Director of Online Marketing at TrueShip. "Our newest white paper takes a good look at the evolution of retailing from its '70s heyday up until the present day, and the effects of ecommerce as a whole as it takes a serious bite out of the retailing pie."

The newest guide by TrueShip, which includes three illustrated infographics, can be viewed in its entirety by visiting:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Contact Information:

Press Contact

Director of Online Marketing
Michael Lazar
Tel: (877) 818-7447 ext: 5007