NEW YORK, NY--(Marketwired - Apr 17, 2015) -

James Ellis, director of Inbound Marketing at TMP Worldwide Advertising & Communications, LLC, a global innovator in talent acquisition

Will present "The Strategic Power of Storytelling" at 25th Annual SHRM-Atlanta HR Conference.

Monday, April 20 - Tuesday, April 21, 2015

Ellis is scheduled to speak on Tuesday, April 21, 2015 from 11:45 a.m. - 12:45 p.m. EDT.

25th Annual SHRM-Atlanta HR Conference
Cobb Galleria Centre
2 Galleria Parkway Southeast 
Atlanta, Ga. 

In essence, the talent acquisition process asks complete strangers to imagine themselves as an employee of a given company. In order to accomplish this, the company needs to weave an effective storyline that helps the candidates visualize this new life. However, many content strategies fail to hold the candidates' attention and ultimately hinder the process. To overcome this, companies need to develop a comprehensive, personalized approach to talent acquisition that marries content strategy with measurable objectives.

During the 25th Annual SHRM-Atlanta HR Conference, James Ellis, director of Inbound Marketing at TMP Worldwide Advertising & Communications, LLC, will explore six considerations for powering content strategy: divide and conquer, be in the environment, inspiration, possession, structure and permission. In addition, Ellis will provide insight into best practices and actionable strategies for engaging passive candidates and driving traffic to the career site. Session attendees will learn how to develop the talent acquisition story and provide the right information, at the right time, to the right candidate, with the right call to action.

Conference attendees interested in learning how to create positive, personalized candidate experiences are encouraged to attend this informative session. To learn more about the SHRM-Atlanta HR Conference, visit:

About TMP Worldwide
TMP Worldwide is a global innovator in talent acquisition that leverages software, strategy, and creative to develop, deploy and measure our clients' employer brands across digital, social and mobile platforms to connect candidates with employers.

This strategic mix of talent and technology allows us to serve a global client base that spans virtually all sectors of private, public, and government employers, and positions us as the organization to define the standard of measurable and cost-effective solutions to the human capital management community.