BURLINGTON, VT--(Marketwired - Apr 21, 2015) - Seventh Generation, a leading household and babycare product brand, today announced the launch of a new brand ambassador community, Generation Good. Designed as an all-encompassing, go-to resource for parents interested in living a natural life, Generation Good aims to promote healthy and safe living through online engagement and conversation. 

This online platform builds upon Seventh Generation's Healthy Baby Home Parties, which help educate moms and consumers and bring "real mom" amplification to the brand's existing marketing and advocacy initiatives. Generation Good will serve as a place for parents to share advice through their personal experiences, connect with like-minded individuals, and extend the conversation to include not only Seventh Generation products, but larger issues pertaining to how to raise kids in a healthier, less toxic environment.

"We had an incredible foundation of brand ambassadors that we wanted to continue to engage with and educate, while at the same time look to scale their passion and commitment to the brand and find an effective way to organize it," said Tamera Ferro, manager of brand content and community engagement at Seventh Generation. "Generation Good will allow us to build a significant, meaningful database of moms and influencers we can leverage for data, insights, and conversation volume to continue to grow our brand and enhance the health of families everywhere."

For more information about Generation Good, or to join the community, visit http://www.seventhgeneration.com/generationgood. Generation Good is currently available on desktop, with mobile support launching in the coming months. 

About Seventh Generation
Established in 1988, in Burlington, Vermont, Seventh Generation is one of the nation's leading brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. A pioneer in corporate responsibility, Seventh Generation continually evaluates ways to reduce its environmental impact, increase performance and safety, and create a more sustainable supply chain. To learn more about Seventh Generation products and business practices, locate a retailer in your area, or review Seventh Generation's Corporate Consciousness Report, visit www.seventhgeneration.com.

Contact Information:

Media Contact:
Molly Luby
Allison+Partners, for Seventh Generation
(646) 428 0611