BOSTON, MA--(Marketwired - Apr 21, 2015) - Ramp, the leading provider of next-generation video and search experiences for media, marketing and enterprises, announced today that it has sponsored a new white paper written by Wainhouse Research Senior Analyst Steve Vonder Haar. The white paper, "Business Video Goes Live: Five Basic Truths of Streaming in Today's Enterprise," explores five of the basic truths of streaming in today's enterprise, spelling out how and why a growing number of organizations are leveraging live streaming video to build more business benefits.

Streaming technologies are playing an increasingly important role in business communications and streaming solutions make it possible for organizations to capture, manage and extend the reach of content originating on video conferencing systems, web collaboration services and other business communications venues. On-demand consumer applications may generate high-profile industry buzz and significant viewership, but it's the live streaming applications that move the needle in business.

The white paper reviews how streaming technologies are the cornerstone of live enterprise video and reviews in-depth each of the five truths that include:

  • Adoption is Accelerating
  • Streaming Emerges as Part of a Bigger Story
  • Streaming Seen as Effective Communications Tool
  • Live Video Events Draw a Crowd
  • Live Sets the Foundation for Archives

This white paper is a must read for businesses seeking how to better leverage live video across the enterprise. To download and view a complimentary copy the report, please visit

About Ramp
Ramp provides a next-generation media content platform, making it easy for companies to manage live and on-demand video and audio content across a wide range of industries, from media and entertainment to enterprises in every vertical including financial services, pharmaceutical and healthcare, energy, technology and more. Ramp's end-to-end, cloud-based video and audio content platform delivers a total solution for data-driven viewer experiences with the best ROI of any video platform. Companies benefiting from Ramp's solutions include Janssen Pharmaceuticals, Energy Transfer, Entercom, Levi's, EyeforTravel, FOXNews, Golf Channel, Meredith and many more. Learn more about Ramp at, and follow us on Twitter at @RAMPINC.

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Gina Rezendes
Big Swing Communications


Colin White