NEWPORT BEACH, CA--(Marketwired - Apr 23, 2015) - Social networking sites are an important way for financial professionals to grow their referral networks, obtain introductions to qualified prospects, and uncover new opportunities to serve existing clients. This month, Pacific Life Insurance Company is launching a new series of resources to help financial professionals, both beginning and advanced social network users, enhance their existing sales and marketing activities by leveraging the social capabilities available using LinkedIn.

"Most financial professionals would be surprised at how much they can accomplish in just 30 minutes on a social networking site like LinkedIn," says Christine Tucker, vice president of marketing for Pacific Life's Retirement Solutions Division. "It's an efficient and cost-effective way to engage with clients and prospect for new business."

The new resources from Pacific Life include best practices for effective social selling techniques. The information can help financial professionals use social media to promote events, build relationships with attorneys and CPAs, and strengthen client relationships by recognizing key life events. It complements the way they already build and manage their practices.

Pacific Life points out that when financial professionals use social media, it benefits their clients, too. Communication is often faster, promotes a two-way dialogue, and enables tech-savvy clients and prospects to correspond in a way they prefer. It also enriches the client-professional relationship by enabling them to know each other better and communicate more frequently.

Pacific Life's resources are easy to follow and are designed to make the process simple by focusing on four key aspects of social selling. The resources are available now through Pacific Life's new mobile-friendly social selling website, Financial professionals can also contact their Pacific Life consultative wholesalers for social selling guidance by calling (800) 722-2333.

About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit Pacific Life at

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2014 is compiled by Pacific Life using the 2014 FORTUNE 500® list.

Insurance products are issued by Pacific Life Insurance Company (Newport Beach, CA) in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state.

Pacific Life and its affiliated companies are independent of LinkedIn Corporation.

Contact Information:

June Arce
Pacific Life
Phone: (949) 219-6916